Primary Features Autoresponder Email Sample
Aweber provides you with the Following key features:
the capacity to import / host an email database
a vast range of templates
a few marketing automation performance
responsive email designs
RSS / website to-email performance
telephone, email and live chat support
integrations with third-party programs Autoresponder Email Sample
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat support is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat service.
Furthermore, there’s no hoops to Proceed through to contact support – relevant phone number and email details may be seen quite easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Advertising, then this type of easy access to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber provide one of the biggest collections of e-newsletters templates available: there are over 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them seem slightly dated. I would believe them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There is, of course, always the option of communicating your own also. Autoresponder Email Sample
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you specify. In Aweber, this can be known as’Blog broadcasts’, although technically you can use this feature with any material which has an RSS feed.
This functionality is Particularly useful for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your site – this can be a big time-saver.
It’s worth noting however that You can not use the normal Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates that are made specifically for this purpose.
On the plus side, you will find quite A few of them to pick from – over most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works fine, but I believe there’s definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your emails are likely to appear more consistently and display more reliably across email customers – but only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be great to find some of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the choice to add your subscribers to a particular pair of autoresponders, and label them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Need to answer some questions about how you collected the information you are importing. If your listing is on the bigger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on user activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — along with the application of tags to determine what should be sent to whom and when (see above).
However, I Think this operation should go a bit further actually – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behaviour can activate mailouts.
By way of instance, in Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Autoresponder Email Sample
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’alright’.
On the plus side it is very easy To set up follow up mails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a little more complicated compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or unite automation rules with tagging to make autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’re likely going to need to look at other goods, especially Getresponse, which provides’advertising automation’ performance that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have however seeing the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The absence of this operation is not a dealbreaker by any means, but it will slow you down a little, especially if you’re sending a lot of campaigns each month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, monitoring the operation of every , and sending the’best’ version to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct variations of your email (using either different content or subject headers), send them to a sample of your information, and your e-marketing solution will roll the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to create and test four variants of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales team that it’s coming back during the next few months, but if you believe you are likely to need this functionality desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor key stats like open rate, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / advice, including
the growth of lists over the years
an overview of sign up approaches
where people are opening your email (i.e., geographical place )
the background of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber degree
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Seem to be able to acquire more of an overview of information in 1 spot, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current most of their reporting data on one dashboard (that you can then use to drill down to specifics). Autoresponder Email Sample
A Great feature of Aweber is the Flexibility it gives you about how you need to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this choice.
Aweber Provides an adequate range of integrations with different solutions. You will find more than 400 integrations available which enable you to connect Aweber to various kinds of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others demand adding a snippet of code into a website; others demand a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other applications quite as easily as Mailchimp (that appears to be the default’standard’ email marketing choice for a great deal of programs ), but you should not have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty straightforward. You may produce segments not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, goods purchased and in the future. It’s all very flexible and easy to use.
It is a little bit tricky however To figure out how to reach the screen where you make the segments – you essentially have to visit some’handle subscribers’ section, search for some subscribers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at once, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you’re a dealership having a mailing list comprising a field called’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three segments in 1 go.
In an Perfect world you would just be Able to select the relevant segments and deliver the message to those 3 groups. With Aweber though – that is not possible. You would have to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the air; therefore finally it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better way.
Overall I would say Aweber is a Solid email marketing tool.
It’s not the best product of its Kind accessible, but it’s reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing alternative.
The main aspects of the product That will nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter may be especially important for some potential customers, particularly those starting out in e-marketing without a truckload of technical abilities (you probably won’t have stuck, but if you do, you can speak with a real person being on a real phone line about your problem).
In Addition, It’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you haven’t made your mind up on whether this is actually the e-marketing solution for you, here is a simple breakdown of the key pros and cons of using it: Autoresponder Email Sample
Benefits of using Aweber
Split testing is currently disabled.
You can find cheaper options on the market which offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its kind on the market, it’s more affordable than many comparable options.
It lets you select whether to join people to your listing on a single or double click basis.
It’s good export performance, together with the choice to import a wide range of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party tools and programs.
It includes a very large range of templates – over its key rivals.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively simple and you may use both area contents and consumer action (email opens, links clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber for a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users may enjoy is that all of attributes are available on all programs – unlike any competing products you don’t need to be on more expensive plans to unlock certain functionality.
Nevertheless, The functionality on Aweber – as we’ll see below – is not necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons don’t really apply to very small lists however – if you have a little email database, a number of these competing goods are greater value.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses as outlined above, but they restrict the amount of e-newsletters which it is possible to send them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor plans that allow unlimited broadcasts as these plans are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you of course would be to avail of its free trial. Autoresponder Email Sample