Primary Features Autoresponder Email Format
Aweber provides you with the Following key attributes:
the ability to import / server the email database
a vast assortment of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email performance
phone, email and live chat support
integrations with third party apps Autoresponder Email Format
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat support is available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer email and/or live chat service.
Furthermore, there’s no magic to Proceed through to get support – relevant phone number and email details may be viewed quite easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber provide one of the largest collections of e-newsletters templates available: you will find more than 700 available.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The layouts – some of them seem slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the choice of coding your own too. Autoresponder Email Format
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you define. In Aweber, this is known as’Blog broadcasts’, although you can take advantage of this feature with any content that has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters containing their latest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the website – this can be a large time-saver.
It’s worth noting that You can’t use the standard Aweber template designs for RSS-to-email functions – you have to pick from a set of templates which are specifically designed for this purpose.
On the plus side, you will find quite Some of them to choose from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works fine, but I believe there is definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your mails are very likely to appear more consistently and exhibit more reliably across email customers – but only using web safe fonts may make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be great to see a few of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the choice to add your subscribers to a certain set of autoresponders, and tag them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Need to answer some questions regarding how you collected the information you are importing. If your list is on the larger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on user activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what should be sent to whom and when (see previously ).
But I Think this functionality needs to go somewhat further actually – tools like Getresponse and Mailchimp supply much more flexibility in regards to which types of user behaviour can activate mailouts.
For instance, at Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its competitors here. Autoresponder Email Format
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’okay’.
On the plus side It’s very Straightforward To set up follow up emails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user activities and purchases is a little more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘targets’ or unite automation principles with tagging to create autoresponders behave in very funky ways. . .but if you would like to make use of autoresponders in actually advanced manners, you’ll probably should look at other products, particularly Getresponse, which supplies’advertising automation’ performance that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have however regarding the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The lack of this operation isn’t a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a lot of campaigns each month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of each, and sending the’best’ version to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a couple of distinct variations of your email (using either differing content or theme headers), send them into a sample of your data, and your e-marketing solution will roll out the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could create and test four variants of an email (making Awber’s split testing operation better than most leading rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales staff that it’s coming back over the upcoming few months, but if you believe you’re likely to need this operation urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / advice, including
the Increase of lists over the years
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s action – you can view past clicks and opens etc. in a per-subscriber degree
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Appear to have the ability to get more of an overview of information in one spot, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present all the reporting information on one dashboard (which you can then use to drill down to specifics). Autoresponder Email Format
A Great feature of Aweber is that the Flexibility it gives you about how you want to deal with the opt-in process.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after completing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all competing solutions provide their clients with this choice.
Aweber Offers a decent range of integrations with different solutions. You will find more than 400 integrations available which enable you to join Aweber to various types of cloud-based software – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of them involve dedicated widgets; others involve including a snippet of code into a website; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug to other applications quite as easily as Mailchimp (that appears to be the default option’standard’ email marketing choice for a great deal of apps), but you also should not have too much difficulty getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Data in Aweber is Pretty straightforward. You can create sections not only based on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, goods purchased and in the future. It is all very flexible and easy to use.
It is a little bit tricky however To work out how to reach the screen where you make the sections – you basically have to visit a’handle subscribers’ section, search for some subscribers and save the search as a section.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at the same time, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you’re a car dealer with a mailing list containing a field called’car version.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in 1 go.
In an ideal world you’d just be Able to select the applicable segments and deliver the message to those 3 groups. With Aweber however – that isn’t possible. You’d need to send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the broadcast; therefore ultimately it’s a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much better way.
Overall I would say Aweber is a Strong email marketing tool.
It’s not the best product of its Kind available, but it is reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing alternative.
The primary Facets of the Item That would nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter may be particularly important for some potential customers, especially those starting out in e-marketing without a truckload of technical skills (you likely won’t get stuck, but if you do, you are able to talk to an actual human being on a real phone line about your issue ).
In Addition, It’s not overly Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made up your mind on if this is actually the e-marketing solution for you, here is a simple breakdown of the key advantages and disadvantages of utilizing it: Autoresponder Email Format
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – whilst not the cheapest product of its type out there, it is more affordable than several comparable options.
It enables you to choose whether to subscribe people to your listing on a single or double click basis.
It’s good export performance, together with the option to import a broad range of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a good range of third party applications and apps.
It comes with a very large range of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively simple and you can use both field contents and consumer action (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber to get a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that prospective users may like is that all features are available on all programs – unlike any competing products you don’t have to be on more expensive plans to unlock certain performance.
Nevertheless, The performance available on Aweber – as we’ll see below – is not always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons don’t actually apply to very small lists nonetheless – if you have a little email database, a number of these competing goods are greater worth.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses outlined previously, but they limit the amount of e-newsletters that you can send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these programs are similar in terms of send volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only factor you should base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you of course would be to avail of its free trial. Autoresponder Email Format