Main Features Autoresponder Download
Aweber provides you with the Following key features:
the capacity to import / host the email database
a vast range of templates
some marketing automation functionality
responsive email designs
RSS / website to-email performance
phone, email and live chat support
integrations with third party apps Autoresponder Download
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat support is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Additionally, there’s no hoops to Proceed through to contact support – relevant phone number and email details may be viewed very easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a newcomer to email Advertising, then this type of easy access to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber provide one of the largest collections of e-newsletters templates accessible: you will find more than 700 available.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The layouts – some of them seem slightly dated. I would believe them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the option of coding your own too. Autoresponder Download
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters which get sent out according to your schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, though you can take advantage of this feature with any material which has an RSS feed.
This operation is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters containing their latest articles (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your website – this can be a big time-saver.
It is worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates that are specifically designed for this purpose.
On the plus side, you will find quite Some of these to choose from – more than most other e-marketing alternatives I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something which works fine, but I believe there is definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your mails are very likely to appear more consistently and exhibit more faithfully across email clients – but only using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be nice to see a few of the templates freshened up a little, and also the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the option to add your subscribers to a particular set of autoresponders, and label them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Have to answer some questions regarding how you gathered the information you are importing. If your list is on the bigger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on user actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — along with the program of tags to determine what needs to be sent to whom and when (see above).
However, I Think this functionality should go somewhat further really – tools such as Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behaviour can activate mailouts.
By way of instance, in Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a little bit of catch up with its competitors here. Autoresponder Download
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the other hand It’s very Straightforward To set up follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social websites’ email a week after is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a little more complicated than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or unite automation principles with tagging to create autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’re likely going to need to look at other products, especially Getresponse, which supplies’marketing automation’ performance that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have yet regarding the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The lack of this functionality is not a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a great deal of campaigns each month.
Split testing (also known as A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of eachand every sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a few distinct versions of your email (using either different content or theme headers), send them into a sample of your information, and your e-marketing solution will roll out the best performing version mechanically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could make and test four variations of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales staff that it’s coming back during the next few months, but if you believe you’re likely to want this operation urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats like open Pace, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / advice, such as
that the growth of lists over time
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical place )
the history of an individual’s action – you can view past clicks and opens etc. in a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two products you Appear to be able to acquire more of an summary of information in 1 place, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present most of the reporting data onto a single dashboard (that you can then use to drill down to specifics). Autoresponder Download
A Great feature of Aweber is that the Flexibility it gives you around how you need to handle the opt-in process.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after completing a form; double opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this respect – not all competing solutions provide their clients with this selection.
Aweber Provides a decent range of integrations with different solutions. You will find more than 400 integrations available which allow you to connect Aweber to various types of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of them involve dedicated widgets; others demand including a snippet of code into a site; others demand a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (that seems to be the default’standard’ email advertising option for a great deal of programs ), but you also should not have too much difficulty getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and easy to use.
It’s a little bit tricky however To figure out how to reach the screen where you make the sections – you essentially have to visit a’handle subscribers’ section, search for some readers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at once, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you are a car dealer with a mailing list comprising a field called’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in one go.
In an ideal world you would just be Able to select the relevant segments and deliver the message to all those 3 groups. With Aweber however – that isn’t possible. You would need to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude particular segments from the air; so ultimately it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its Kind available, but it’s reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing alternative.
The primary Facets of the product That will nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be particularly critical for some potential customers, especially those starting out in e-marketing without a truckload of specialized skills (you likely won’t have stuck, but if you do, you are able to speak with a real human being on a real telephone line about your problem).
Additionally, it’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you have not made your mind up on whether this is actually the e-marketing alternative for you, here is a brief breakdown of the important advantages and disadvantages of utilizing it: Autoresponder Download
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market which offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can not be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – whilst not the most expensive product of its type on the market, it’s more affordable than many similar solutions.
It lets you choose whether to subscribe people to your listing on a single or double click basis.
It’s good import performance, together with the choice to import a broad range of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party tools and programs.
It includes an extremely large range of templates – over its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you can use both field contents and user activity (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber to get a quote.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users might like is that all features are available on all programs – unlike some competing products you do not have to be on more costly plans to unlock certain performance.
Nevertheless, The performance on Aweber – as we will see below – isn’t always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons do not really apply to very small lists nonetheless – if you’ve got a small email database, several of the competing products are better value.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses outlined previously, but they restrict the amount of e-newsletters that it is possible to send to them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is for you naturally would be to avail of its free trial. Autoresponder Download