Main Features Autoresponder Deliverability
Aweber provides you with the Following key attributes:
the capacity to import / server the email database
a vast assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email functionality
phone, email and live chat service
integrations with third party programs Autoresponder Deliverability
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat support.
Additionally, there’s no magic to Go through to contact service – related phone number and email details may be seen quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Marketing, then this sort of simple access to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its Competitors, Aweber supply one of the biggest collections of e-newsletters templates accessible: there are over 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The layouts – some of them seem slightly dated. I’d consider them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the option of coding your own too. Autoresponder Deliverability
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you specify. In Aweber, this can be called’Blog broadcasts’, though you can take advantage of this feature with any content that has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from the site – this can be a big time-saver.
It’s worth noting however that You can not use the standard Aweber template layouts for RSS-to-email functions – you need to choose from a set of templates which are specifically designed for this function.
On the other hand, you will find quite Some of them to choose from – over most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works fine, but I believe there’s definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for instance, your mails are very likely to seem more consistently and display more faithfully across email clients – however only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be nice to find some of the templates freshened up a little, and the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the choice to add your readers to a particular pair of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Have to answer a few questions regarding how you gathered the data you are importing. If your listing is on the bigger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are routed based on consumer actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — namely opens and clickthroughs — along with the program of tags to ascertain what needs to be sent to whom and when (see above).
But I Think this operation should go a bit further really – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behavior can trigger mailouts.
For instance, in Getresponse, you can use triggers like buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its rivals here. Autoresponder Deliverability
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’okay’.
On the other hand it is very Straightforward To set up follow up emails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social websites’ email a week later is extremely straightforward. This is a typical use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a bit more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘targets’ or unite automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’ll probably should look at other products, particularly Getresponse, which provides’advertising automation’ functionality that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of smartphones and tablets, this can be a good feature.
1 minor Gripe I have however seeing the reactive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The absence of this operation isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a great deal of campaigns every month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the operation of eachand every sending the’best’ variant to the remainder of your list.
Most e-marketing tools handle This automatically for you: you create a few different variations of your email (using either differing content or subject headers), send them to a sample of your data, and your e-marketing solution will roll the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could make and test four variations of an email (making Awber’s split testing operation better than many leading rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales staff that it is coming back over the upcoming few months, but if you think you’re going to want this functionality desperately you might be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor key stats like open rate, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / advice, including
the Increase of lists over the years
an Summary of sign up methods
where people are opening your own email (i.e., geographical place )
the background of an individual’s action – you can see past opens and clicks etc. in a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Appear to be able to get more of an overview of information in one spot, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present most of the reporting information on one dashboard (which you can then use to drill down to specifics). Autoresponder Deliverability
A nice feature of Aweber is that the Flexibility it provides you around how you want to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this selection.
Aweber Offers a decent range of integrations with other solutions. There are more than 400 integrations available which enable you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of them involve committed widgets; others demand adding a snippet of code into a website; others demand a sync tool such as Zapier.
It is uncommon that Aweber will plug into other applications quite as easily as Mailchimp (that seems to be the default’standard’ email marketing choice for a great deal of apps), but you also should not have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Information in Aweber is Fairly straightforward. You may produce segments not only depending on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and easy to use.
It’s a little bit tricky however To work out how to get to the screen where you create the segments – you essentially have to go to some’handle subscribers’ section, search for some readers and save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at once, however. This will cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you’re a dealership having a mailing list comprising a field known as’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in one go.
In an ideal world you would just be Able to choose the relevant segments and send the message to all those 3 groups. With Aweber however – that is not possible. You would need to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude certain segments from the broadcast; so finally it is a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its Kind accessible, but it is reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing alternative.
The main aspects of the product That would nudge me Aweber’s direction are its own ease-of-use and comprehensive support. The latter may be particularly critical for some potential users, especially those starting out in e-marketing with no truckload of specialized abilities (you probably won’t get stuck, but if you do, you are able to speak with a real human being on an actual phone line about your problem).
In Addition, It’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made your mind up on whether this is actually the e-marketing solution for you, here’s a brief breakdown of the key pros and cons of utilizing it: Autoresponder Deliverability
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market which offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – although not the cheapest product of its kind on the market, it’s more affordable than several similar solutions.
It lets you choose whether to join people to your list on a single or double click basis.
It has good export functionality, together with the choice to import a broad range of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party tools and programs.
It comes with a very large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively easy and you may use both area contents and consumer action (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber for a quotation.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that potential users may enjoy is that all of features are available on all plans – unlike any competing goods you don’t need to be on more costly plans to unlock certain functionality.
Nevertheless, The functionality on Aweber – as we will see below – is not necessarily as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons don’t really apply to very small lists nonetheless – if you’ve got a small email database, several of the competing products are better worth.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses as outlined above, but they restrict the amount of e-newsletters that it is possible to send them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these programs are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, sometimes more expensive. But normally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you need to base your choice on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you of course would be to avail of its free trial. Autoresponder Deliverability