Main Features Autoresponder Copywriter
Aweber provides you with the Following key features:
the capacity to import / server an email database
a vast range of templates
some marketing automation performance
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat support
integrations with third-party apps Autoresponder Copywriter
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat support is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat service.
Additionally, there’s no magic to Proceed through to get service – relevant phone number and email details can be seen quite easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this sort of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber provide one of the biggest collections of e-newsletters templates accessible: there are more than 700 available.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them look slightly dated. I would believe them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the choice of communicating your own also. Autoresponder Copywriter
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out according to your schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, though you can use this attribute with any content which has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters containing their latest articles (or, indeed, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the site – this can be a large time-saver.
It is worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates which are made specifically for this function.
On the other hand, you will find quite A few of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works fine, but I think there is definitely some massive room for improvement here.
One thing that you can not use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your mails are likely to seem more consistently and display more reliably across email customers – but only using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be nice to see a few of the templates freshened up a bit, and the inclusion of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you are Given the option to add your subscribers to a certain pair of autoresponders, and label them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Have to answer a few questions regarding how you gathered the data you are importing. If your list is on the bigger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on consumer activities: email opens, link clicks, website visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — along with the application of tags to ascertain what should be routed to whom and when (see previously ).
But I Think this functionality needs to go somewhat further actually – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behaviour can trigger mailouts.
For example, in Getresponse, you may use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its rivals here. Autoresponder Copywriter
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’alright’.
On the other hand it is very Straightforward To set up follow up mails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a bit more complex than with key opponents Mailchimp and Getresponse.
Using Aweber, you can make ‘goals’ or unite automation rules with tagging to create autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’ll probably need to look at other products, especially Getresponse, which provides’advertising automation’ functionality that hooks up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of smartphones and tablets, this definitely is a fantastic feature.
1 minor Gripe I have yet seeing the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or comparable. The absence of this functionality isn’t a dealbreaker by any means, but it will slow you down a little, especially if you’re sending a great deal of campaigns each month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, monitoring the operation of each, and sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you produce a couple of different variations of your email (using either different content or theme headers), send them to a sample of your information, and your e-marketing solution will roll the very best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could create and examine four variations of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their own sales team that it’s coming back over the upcoming few months, but if you think you’re going to need this operation desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / information, including
that the Increase of lists over time
an overview of sign up approaches
where people are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Seem to be able to get more of an summary of information in one spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present all their reporting data on one dashboard (that you can then use to drill down to specifics). Autoresponder Copywriter
A nice feature of Aweber is that the Flexibility it provides you around how you need to handle the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s good to see Aweber being flexible in this regard – not all competing solutions provide their customers with this choice.
Aweber Provides an adequate selection of integrations with other solutions. You will find more than 400 integrations available which allow you to join Aweber to different types of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of these involve committed widgets; others demand adding a snippet of code into a site; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug into other software quite as seamlessly as Mailchimp (which appears to be the default’standard’ email marketing option for a lot of programs ), but you should not have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly straightforward. You can create sections not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, goods purchased and in the future. It’s all very flexible and simple to use.
It’s a little bit tricky however To work out how to reach the screen where you create the sections – you essentially have to visit some’handle subscribers’ section, search for some subscribers and save the search for a segment.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you’re a car dealer with a mailing list containing a field called’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in one go.
In an Perfect world you’d just be Able to select the relevant segments and send the message to all those 3 classes. With Aweber though – this isn’t possible. You would need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude particular segments from the air; so finally it is a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not the best product of its Kind available, but it’s reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing solution.
The main aspects of the product That will nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter may be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of technical abilities (you likely won’t get stuck, but if you do, you are able to talk to an actual human being on an actual phone line about your issue ).
Additionally, it’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made your mind up on whether this is the e-marketing alternative for you, here is a simple breakdown of the key pros and cons of utilizing it: Autoresponder Copywriter
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market which offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for client support, ought to be high.
It is reasonably priced – whilst not the cheapest product of its type on the market, it is more affordable than many comparable options.
It lets you choose whether to subscribe people to your list on a single or double opt-in basis.
It’s good export performance, with the option to import a broad range of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party applications and apps.
It comes with a very large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you can use both field contents and user action (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber for a quote.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users may like is that all of features are available on all programs – unlike any competing products you do not have to be on more costly plans to unlock specific performance.
Nevertheless, The performance on Aweber – as we will see below – isn’t necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons do not actually apply to very small lists nonetheless – if you’ve got a little email database, a number of the competing goods are greater worth.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses as outlined previously, but they limit the number of e-newsletters which it is possible to send to them. For the interest of a comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But normally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you need to base your choice on. . .the more important consideration to work out is what bang you get for your dollar.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you naturally would be to avail of its free trial. Autoresponder Copywriter