Primary Features Autoresponder Copy
Aweber provides you with the Following key features:
the ability to import / host the email database
a vast assortment of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email performance
phone, email and live chat support
integrations with third-party programs Autoresponder Copy
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat service.
Additionally, there’s no hoops to Go through to contact service – related phone number and email details may be seen quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Advertising, then this type of easy access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber supply one of the largest collections of e-newsletters templates accessible: there are more than 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not love all of The layouts – some of them seem slightly dated. I’d believe them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the option of communicating your own also. Autoresponder Copy
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, although you can take advantage of this feature with any content which has an RSS feed.
This functionality is Particularly handy for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from your site – this is a large time-saver.
It’s worth noting that You can not use the standard Aweber template designs for RSS-to-email functions – you need to pick from a set of templates that are specifically designed for this purpose.
On the plus side, you will find quite Some of them to pick from – over most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works fine, but I believe there is definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your mails are very likely to seem more consistently and display more faithfully across email customers – however merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be nice to see a few of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the option to add your readers to a particular set of autoresponders, and label them. Not all competing goods allow the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Have to answer some questions about how you gathered the information you are importing. If your listing is on the bigger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on user actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user actions — specifically opens and clickthroughs — along with the application of tags to ascertain what should be sent to whom and when (see above).
But I Think this functionality should go a bit further actually – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behavior can activate mailouts.
By way of instance, at Getresponse, you can use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Autoresponder Copy
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’alright’.
On the plus side it is very easy To set up follow up emails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a bit more complicated than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or unite automation rules with tagging to make autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’re likely going to need to look at other goods, particularly Getresponse, which supplies’marketing automation’ performance that hooks up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have yet seeing the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or comparable. The absence of the functionality is not a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a lot of campaigns each month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, tracking the performance of each, and sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either differing content or theme headers), send them into a sample of your information, along with your e-marketing solution will roll out the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you could create and examine four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales team that it is coming back over the upcoming few months, but if you believe you are going to want this functionality urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, including
that the Increase of lists over the years
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical place )
the history of an individual’s action – you can see past opens and clicks etc. in a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Appear to have the ability to acquire more of an summary of information in 1 place, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current all the reporting data on one dashboard (which you can then use to drill down to particulars ). Autoresponder Copy
A Great feature of Aweber is that the Flexibility it provides you around how you want to handle the opt-in procedure.
You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after finishing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all competing solutions provide their customers with this choice.
Aweber Offers a decent selection of integrations with different options. You will find more than 400 integrations available which allow you to join Aweber to different types of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of these involve committed widgets; others demand adding a snippet of code into a website; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug into other software quite as easily as Mailchimp (which seems to be the default’standard’ email advertising choice for a great deal of apps), but you also shouldn’t have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Data in Aweber is Pretty simple. You can create sections not only depending on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, products bought and so on. It’s all very flexible and simple to use.
It’s a bit tricky however To figure out how to get to the screen where you create the sections – you basically have to go to a’handle subscribers’ section, search for some readers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you are a car dealer with a mailing list containing a field called’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in 1 go.
In an Perfect world you’d only be Able to select the applicable segments and send the message to all those 3 classes. With Aweber though – that is not possible. You would need to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the air; therefore ultimately it is a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I would say Aweber is a Solid email marketing instrument.
It is not the best product of its Kind accessible, but it is reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing alternative.
The main aspects of the product That would nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter may be especially critical for some potential users, particularly those starting out in e-marketing without a truckload of specialized skills (you likely won’t have stuck, but if you do, you can speak with a real person being on an actual phone line about your issue ).
In Addition, It’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made your mind up on if this is actually the e-marketing alternative for you, here’s a simple breakdown of the important pros and cons of using it: Autoresponder Copy
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options out there that offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for customer support, ought to be high.
It is reasonably priced – whilst not the most expensive product of its kind on the market, it’s cheaper than several comparable options.
It enables you to choose whether to subscribe people to your listing on a single or double click basis.
It has good import functionality, together with the choice to import a broad assortment of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good range of third party tools and apps.
It comes with a very large range of templates – over its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting data is relatively simple and you can use both area contents and user action (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber for a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Construction that potential users might enjoy is that all of features are available on all programs – unlike any competing goods you don’t need to be on more expensive plans to unlock specific performance.
That said, The functionality available on Aweber – as we’ll see below – isn’t always as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the above Comparisons don’t actually apply to very small lists nonetheless – if you have a small email database, a number of these competing goods are better value.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 records, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses outlined previously, but they restrict the amount of e-newsletters which it is possible to send to them. For the sake of a comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts as these plans are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing is not the Only factor you should base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is to you of course would be to avail of its free trial. Autoresponder Copy