Main Features Autoresponder Comparison Chart
Aweber provides you with the Following key attributes:
the capacity to import / server the email database
a vast range of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email performance
phone, email and live chat service
integrations with third party apps Autoresponder Comparison Chart
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat support is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat service.
Furthermore, there’s no hoops to Proceed through to contact support – related phone number and email details may be seen very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Marketing, then this sort of simple access to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber supply one of the biggest sets of e-newsletters templates accessible: there are more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them seem slightly dated. I would believe them to be marginally better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the option of communicating your own too. Autoresponder Comparison Chart
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters that get sent out based on your schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, though you can take advantage of this feature with any content that has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from the site – this is a large time-saver.
It’s worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates which are specifically designed for this function.
On the other hand, there are quite A few of them to choose from – over most other e-marketing solutions I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works ok, but I believe there’s definitely some large room for improvement here.
One thing that you can’t use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for instance, your mails are very likely to seem more consistently and display more faithfully across email clients – but only using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be great to find some of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you’re Given the choice to add your subscribers to a particular pair of autoresponders, and label them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you will Need to answer a few questions about how you gathered the data you are importing. If your listing is on the larger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on consumer activities: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature which to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — along with the program of tags to determine what needs to be routed to whom and when (see previously ).
However, I Think this operation needs to go somewhat further actually – tools like Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behavior can activate mailouts.
For instance, in Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its rivals here. Autoresponder Comparison Chart
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’alright’.
On the other hand It’s very easy To set up follow up mails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a little more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or combine automation rules with tagging to make autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in actually advanced manners, you’ll probably should appear at other goods, particularly Getresponse, which supplies’marketing automation’ performance that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The absence of this operation is not a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a lot of campaigns each month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the performance of every and every sending the’best’ variant to the rest of your list.
Most e-marketing tools manage This automatically for you: you produce a couple of different versions of your email (using either differing content or theme headers), send them into a sample of your information, along with your e-marketing option will roll the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to make and test four variants of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their sales staff that it’s coming back over the next few months, but if you think you are going to want this functionality urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, you can also look at a lot of other Helpful analytics / information, including
that the Increase of lists over the years
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical place )
the background of an individual’s action – you can view past opens and clicks etc. in a per-subscriber level
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Appear to be able to acquire more of an overview of information in one place, particularly when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp current all the reporting data onto a single dashboard (which you can then use to drill down to particulars ). Autoresponder Comparison Chart
A nice feature of Aweber is the Flexibility it provides you about how you need to handle the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their clients with this choice.
Aweber Provides an adequate selection of integrations with other options. There are more than 400 integrations available which allow you to connect Aweber to various types of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
Some of these involve dedicated widgets; others demand including a snippet of code into a website; others demand a sync tool like Zapier.
It is uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (that appears to be the default’standard’ email marketing choice for a lot of apps), but you also shouldn’t have too much difficulty getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Information in Aweber is Pretty simple. You can create sections not only based on the contents of any field in your database, but also on user activity also – emails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and simple to use.
It is a bit tricky however To figure out how to reach the screen where you make the sections – you basically have to visit a’handle subscribers’ section, search for a number of readers and then save the search for a segment.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple sections at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you are a dealership with a mailing list containing a field known as’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in one go.
In an Perfect world you would just be Able to choose the applicable segments and send the message to all those three classes. With Aweber however – this isn’t possible. You would need to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude particular segments from the air; so ultimately it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I would say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its own Kind available, but it is reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing alternative.
The main Facets of the product That would nudge me Aweber’s direction are its ease-of-use and thorough support. The latter might be particularly critical for some potential users, especially those starting out in e-marketing with no truckload of technical skills (you likely won’t get stuck, but if you do, you can talk to an actual human being on an actual telephone line about your issue ).
In Addition, It’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you have not made up your mind on if this is actually the e-marketing solution for you, here’s a brief breakdown of the key advantages and disadvantages of utilizing it: Autoresponder Comparison Chart
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market which offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – although not the cheapest product of its kind on the market, it is cheaper than many similar options.
It lets you select whether to join people to your list on a single or double opt-in basis.
It’s good import performance, together with the choice to import a broad assortment of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party tools and apps.
It includes a very large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you may use both area contents and consumer activity (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber to get a quote.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Construction that potential users might enjoy is that all of features are available on all plans – unlike any competing goods you don’t have to be on more costly plans to unlock specific performance.
Nevertheless, The functionality on Aweber – as we will see below – isn’t always as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons do not actually apply to very small lists nonetheless – if you have a small email database, several of these competing goods are greater value.
For example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses outlined previously, but they restrict the number of e-newsletters that it is possible to send them. For the interest of a comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these plans are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing Isn’t the Only factor you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is to you of course is to avail of its free trial. Autoresponder Comparison Chart