Main Features Autoresponder Campaign
Aweber provides you with all the Following key features:
the capacity to import / server an email database
a vast assortment of templates
a few marketing automation performance
responsive email designs
RSS / website to-email performance
telephone, email and live chat support
integrations with third-party programs Autoresponder Campaign
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide email and/or live chat service.
Additionally, there’s no hoops to Go through to get support – related phone number and email details can be seen very easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its Competitions, Aweber supply one of the largest sets of e-newsletters templates available: there are over 700 accessible.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them look slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There is, of course, always the choice of communicating your own too. Autoresponder Campaign
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters that get sent out according to a schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, although you can use this feature with any material that has an RSS feed.
This operation is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, indeed, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the site – this is a large time-saver.
It’s worth noting however that You can’t use the standard Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates that are made specifically for this function.
On the plus side, you will find quite Some of these to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works fine, but I believe there is definitely some large room for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your emails are very likely to seem more consistently and exhibit more reliably across email customers – however merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be nice to find some of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you’re Given the option to add your subscribers to a certain pair of autoresponders, and label them. Not all competing goods permit the inclusion of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Have to answer some questions about how you gathered the information you’re importing. If your list is on the bigger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on user actions: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what needs to be sent to whom and when (see above).
But I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behaviour can trigger mailouts.
By way of example, in Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Autoresponder Campaign
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’okay’.
On the other hand It’s very easy To set up follow up emails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders according to user activities and purchases is a little more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or unite automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in really advanced ways, you’ll probably should look at other products, especially Getresponse, which provides’marketing automation’ functionality that pops up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this time of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have yet regarding the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on phone’ button or comparable. The absence of the operation is not a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the performance of every and every sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a few different variations of your email (using either differing content or subject headers), send them to a sample of your data, along with your e-marketing solution will roll out the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could create and examine four variants of an email (making Awber’s split testing operation better than most leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back over the upcoming few months, but if you believe you’re going to want this functionality urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look in a lot of other Helpful analytics / information, such as
that the Increase of lists over time
an Summary of sign up approaches
where people are opening your email (i.e., geographical place )
the background of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber degree
And much else besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Seem to be able to acquire more of an summary of information in one place, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current most of the reporting information on one dashboard (which you can then use to drill down to particulars ). Autoresponder Campaign
A Great feature of Aweber is the Flexibility it provides you around how you need to deal with the opt-in process.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all competing options provide their clients with this selection.
Aweber Provides a decent range of integrations with different solutions. You will find more than 400 integrations available which allow you to connect Aweber to different types of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of them involve dedicated widgets; others demand including a snippet of code into a website; others demand a sync tool such as Zapier.
It is uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (that appears to be the default’standard’ email marketing choice for a lot of programs ), but you should not have too much difficulty getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty straightforward. You can create sections not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and simple to use.
It is a little bit tricky however To figure out how to reach the screen where you make the sections – you essentially have to go to a’manage subscribers’ section, search for some readers and then save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at once, however. This will cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you’re a dealership having a mailing list containing a field known as’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three segments in 1 go.
In an Perfect world you would just be Able to select the relevant segments and send the message to all those 3 classes. With Aweber though – that isn’t possible. You’d have to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude certain segments from the air; so finally it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its Kind accessible, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing solution.
The main aspects of the Item That would nudge me Aweber’s direction are its ease-of-use and thorough support. The latter might be especially critical for some potential customers, particularly those starting out in e-marketing without a truckload of technical abilities (you likely won’t get stuck, but if you do, you can talk to a real human being on a real phone line about your issue ).
In Addition, It’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but if you have not made your mind up on whether this is actually the e-marketing solution for you, here’s a brief breakdown of the important advantages and disadvantages of utilizing it: Autoresponder Campaign
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some essential competing goods and according to Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – whilst not the most expensive product of its type out there, it is cheaper than several similar options.
It lets you select whether to subscribe people to your list on a single or double opt-in basis.
It has good export performance, together with the option to import a broad assortment of file types and insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good range of third party tools and apps.
It comes with an extremely large range of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting data is relatively easy and you can use both field contents and consumer activity (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber for a quotation.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users may like is that all of features are available on all plans – unlike some competing products you don’t have to be on more costly plans to unlock certain functionality.
That said, The functionality on Aweber – as we will see below – is not necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons do not really apply to very small lists however – if you have a little email database, several of these competing goods are better value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses as outlined above, but they restrict the amount of e-newsletters that it is possible to send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these programs are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But normally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing is not exactly the Only factor you need to base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you of course is to avail of its free trial. Autoresponder Campaign