Primary Capabilities Autoresponder Best Practices
Aweber provides you with all the Following key features:
the ability to import / host the email database
a wide assortment of templates
some marketing automation performance
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat support
integrations with third party apps Autoresponder Best Practices
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat support.
Additionally, there’s no magic to Go through to get support – related phone number and email details can be viewed very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a newcomer to email Advertising, then this type of simple access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its Competitions, Aweber supply one of the biggest sets of e-newsletters templates accessible: you will find more than 700 accessible.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them seem slightly dated. I would consider them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a bit of tweaking you should be able to find a proper one for your e-newsletters. There’s, of course, always the choice of coding your own too. Autoresponder Best Practices
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out based on a schedule that you specify. In Aweber, this can be called’Blog broadcasts’, though technically you can take advantage of this attribute with any material that has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your site – this can be a large time-saver.
It is worth noting that You can not use the normal Aweber template designs for RSS-to-email functions – you need to pick from a set of templates that are made specifically for this function.
On the other hand, you will find quite A few of them to choose from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something that works fine, but I think there is definitely some large room for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your mails are likely to appear more consistently and display more reliably across email clients – however merely using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it would be nice to find a few of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the choice to add your subscribers to a particular pair of autoresponders, and tag them. Not all competing products allow the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Need to answer some questions regarding how you gathered the data you’re importing. If your list is on the bigger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on user activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — and the program of tags to ascertain what needs to be routed to whom and when (see above).
However, I Think this operation should go somewhat further really – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which kinds of user behaviour can trigger mailouts.
For example, at Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Autoresponder Best Practices
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’okay’.
On the other hand It’s very easy To install follow up mails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or combine automation principles with tagging to create autoresponders act in very funky ways. . .but if you want to make use of autoresponders in really advanced manners, you’ll probably should appear at other goods, especially Getresponse, which supplies’marketing automation’ functionality that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this day and age of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have however seeing the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on phone’ button or similar. The absence of the operation isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to some of your mailing list, tracking the performance of each, and sending the’best’ version to the rest of your list.
Most e-marketing tools handle This automatically for you: you create a couple of different versions of your email (using either differing content or subject headers), send them to a sample of your data, and your e-marketing option will roll the very best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could create and examine four variations of an email (making Awber’s split testing operation better than many leading rivals; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales team that it is coming back over the upcoming few months, but if you think you are going to need this functionality urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of additional Helpful analytics / advice, such as
that the Increase of lists over time
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can see past clicks and opens etc. at a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; however, I would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Seem to have the ability to get more of an summary of information in one spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present most of the reporting information onto one dashboard (which you can then use to drill down to particulars ). Autoresponder Best Practices
A nice feature of Aweber is that the Flexibility it gives you about how you need to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all competing solutions provide their customers with this selection.
Aweber Provides an adequate range of integrations with other solutions. There are over 400 integrations available which enable you to connect Aweber to various kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of them involve dedicated widgets; others demand including a snippet of code into a website; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other software quite as easily as Mailchimp (that appears to be the default option’standard’ email advertising choice for a great deal of apps), but you should not have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty straightforward. You may produce segments not only depending on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and simple to use.
It’s a bit tricky however To work out how to reach the screen where you create the segments – you essentially have to go to some’handle subscribers’ section, search for some subscribers and then save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at the same time, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you’re a dealership having a mailing list comprising a field called’car version.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three segments in 1 go.
In an ideal world you would only be Able to select the relevant segments and deliver the message to those three classes. With Aweber though – that is not possible. You’d have to send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the air; therefore ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I would say Aweber is a Solid email marketing tool.
It’s not the best product of its own Kind accessible, but it’s reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing solution.
The primary aspects of the product That will nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be especially important for some potential customers, especially those starting out in e-marketing without a truckload of technical abilities (you probably won’t get stuck, but if you do, you are able to talk to an actual human being on a real telephone line about your issue ).
Additionally, it’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made your mind up on whether this is the e-marketing solution for you, here’s a brief breakdown of the key advantages and disadvantages of utilizing it: Autoresponder Best Practices
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market that offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – whilst not the most expensive product of its type out there, it’s more affordable than many similar options.
It enables you to select whether to join people to your list on a single or double opt-in basis.
It has good export performance, together with the option to import a wide range of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party applications and apps.
It comes with an extremely large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you may use both field contents and user action (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber for a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Construction that prospective users may like is that all attributes are available on all plans – unlike any competing goods you don’t need to be on more expensive plans to unlock specific functionality.
Nevertheless, The functionality available on Aweber – as we will see below – is not always as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It’s worth noting that the aforementioned Comparisons do not actually apply to very little lists however – if you have a little email database, several of the competing products are better value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses outlined previously, but they restrict the amount of e-newsletters that it is possible to send them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Of course, pricing Isn’t the Only variable you need to base your choice on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you of course would be to avail of its free trial. Autoresponder Best Practices