Main Capabilities Autoresponder Apprentice
Aweber provides you with the Following key features:
the capacity to import / server the email database
a wide assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email performance
phone, email and live chat support
integrations with third party programs Autoresponder Apprentice
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat support is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat service.
Additionally, there’s no magic to Go through to contact service – relevant phone number and email details can be viewed very easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this type of easy access to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The access to support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber provide one of the biggest sets of e-newsletters templates accessible: you will find over 700 accessible.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The layouts – some of them look slightly dated. I would believe them to be marginally better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the choice of communicating your own also. Autoresponder Apprentice
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you define. Back in Aweber, this is called’Blog broadcasts’, although you can use this feature with any material that has an RSS feed.
This operation is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from your site – this can be a big time-saver.
It is worth noting that You can’t use the normal Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates which are made specifically for this purpose.
On the other hand, you will find quite Some of them to pick from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something that works fine, but I believe there is definitely some massive space for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your mails are very likely to seem more consistently and exhibit more reliably across email customers – however merely using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it’d be nice to see a few of the templates freshened up a little, and also the inclusion of some attractive web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the option to add your readers to a particular pair of autoresponders, and tag them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Need to answer a few questions regarding how you gathered the information you’re importing. If your list is on the larger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on user activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — and the program of tags to determine what should be routed to whom and when (see above).
But I Think this functionality should go somewhat further actually – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behavior can trigger mailouts.
For instance, in Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its competitors here. Autoresponder Apprentice
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the other hand it is very Straightforward To set up follow up mails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a bit more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or combine automation rules with tagging to create autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’re likely going to should look at other products, particularly Getresponse, which supplies’advertising automation’ performance that pops up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have yet regarding the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The lack of the operation is not a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a lot of campaigns each month.
Divide testing (also called A/B testing) involves sending variants of your e-newsletters to some of your mailing list, monitoring the performance of every , and sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a few different versions of your email (using either different content or theme headers), send them to a sample of your information, and your e-marketing option will roll out the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could create and test four variations of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales team that it’s coming back during the upcoming few months, but if you think you are likely to need this functionality urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / information, including
the Increase of lists over the years
an overview of sign up methods
where people are opening your email (i.e., geographical place )
the background of an individual’s action – you can view past clicks and opens etc. at a per-subscriber level
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Appear to be able to acquire more of an summary of information in one spot, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp current all the reporting data on one dashboard (which you can then use to drill down to particulars ). Autoresponder Apprentice
A Great feature of Aweber is that the Flexibility it provides you about how you want to deal with the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; double opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all competing options provide their customers with this selection.
Aweber Offers a decent selection of integrations with different options. There are more than 400 integrations available which allow you to join Aweber to various types of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of these involve dedicated widgets; others involve adding a snippet of code into a site; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug into other applications quite as easily as Mailchimp (which appears to be the default’standard’ email marketing option for a great deal of apps), but you also shouldn’t have too much trouble getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Fairly simple. You may produce sections not only based on the contents of any field in your database, but also on consumer activity also – emails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and easy to use.
It’s a little bit tricky however To work out how to get to the screen where you create the segments – you basically have to visit a’handle subscribers’ section, search for a number of readers and save the search as a segment.
To be honest, some options (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This will cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you are a car dealer with a mailing list containing a field known as’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in one go.
In an Perfect world you’d only be Able to select the applicable segments and deliver the message to those three classes. With Aweber though – that isn’t possible. You would have to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude particular segments from the air; so finally it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I would say Aweber is a Strong email marketing tool.
It’s not the best product of its own Kind available, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That will nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter may be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of specialized abilities (you probably won’t get stuck, but if you do, you are able to speak with an actual human being on a real phone line about your problem).
In Addition, It’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made your mind up on if this is actually the e-marketing alternative for you, here’s a simple breakdown of the key advantages and disadvantages of utilizing it: Autoresponder Apprentice
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options out there which offer considerably more features in the marketing automation section – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for client support, ought to be high.
It is reasonably priced – whilst not the cheapest product of its type out there, it’s cheaper than many comparable solutions.
It enables you to choose whether to join people to your list on a single or double click basis.
It has good export performance, with the option to import a wide range of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It comes with an extremely large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you can use both area contents and consumer action (email opens, links clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber to get a quotation.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that prospective users might enjoy is that all of attributes are available on all plans – unlike any competing products you don’t have to be on more expensive plans to unlock specific functionality.
That said, The functionality available on Aweber – as we’ll see below – is not always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It is worth noting that the above Comparisons don’t really apply to very little lists nonetheless – if you’ve got a small email database, a number of the competing products are better worth.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the very same amounts of email addresses outlined previously, but they restrict the number of e-newsletters that you can send to them. For the interest of a comparison, I have referenced the prices for Campaign Monitor programs that permit unlimited broadcasts as these plans are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But normally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing is not exactly the Only factor you need to base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is for you naturally is to avail of its free trial. Autoresponder Apprentice