Primary Features Autoresponder App
Aweber provides you with all the Following key features:
the capacity to import / host an email database
a vast range of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third party apps Autoresponder App
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Furthermore, there’s no hoops to Proceed through to contact service – relevant phone number and email details may be seen very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this sort of simple access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber provide one of the largest sets of e-newsletters templates accessible: you will find more than 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them look slightly dated. I’d consider them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using a bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the option of coding your own also. Autoresponder App
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out based on a schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, though technically you can take advantage of this attribute with any material which has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the website – this can be a big time-saver.
It’s worth noting that You can’t use the standard Aweber template designs for RSS-to-email functions – you have to pick from a set of templates which are specifically designed for this purpose.
On the other hand, you will find quite Some of these to choose from – more than most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works ok, but I think there is definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for example, your emails are very likely to seem more consistently and exhibit more reliably across email clients – however merely using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be nice to see a few of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the choice to add your readers to a particular set of autoresponders, and tag them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you may Need to answer some questions regarding how you collected the data you’re importing. If your list is on the bigger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on user activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to some degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — and the program of tags to ascertain what needs to be routed to whom and when (see previously ).
But I Think this functionality needs to go a bit further really – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behaviour can activate mailouts.
For instance, in Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is playing a bit of catch up with its competitors here. Autoresponder App
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’okay’.
On the other hand it is very easy To set up follow up mails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social media’ email a week later is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders according to user activities and purchases is a little more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘goals’ or unite automation principles with tagging to make autoresponders behave in quite funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’re likely going to should appear at other goods, especially Getresponse, which supplies’advertising automation’ performance that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of tablets and smartphones, this can be a good feature.
1 minor Gripe I have yet regarding the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or comparable. The absence of the functionality is not a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a great deal of campaigns each month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the performance of every and every sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a couple of different versions of your email (using either differing content or subject headers), send them into a sample of your information, along with your e-marketing option will roll out the very best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to make and test four variants of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales team that it is coming back during the next few months, but if you believe you are going to want this functionality desperately you could be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor key stats like open Pace, clickthroughs and bounces, you can also look in a lot of other useful analytics / advice, including
the growth of lists over the years
an overview of sign up methods
where people are opening your email (i.e., geographical place )
the history of an individual’s action – you can see past opens and clicks etc. at a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Appear to have the ability to acquire more of an summary of information in one spot, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present most of the reporting data onto one dashboard (that you can then use to drill down to particulars ). Autoresponder App
A Great feature of Aweber is that the Flexibility it provides you around how you need to handle the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this respect – not all of competing options provide their clients with this selection.
Aweber Provides a decent selection of integrations with different solutions. You will find more than 400 integrations available which enable you to connect Aweber to various types of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of them involve dedicated widgets; others demand including a snippet of code into a website; others involve a sync tool like Zapier.
It is uncommon that Aweber will plug into other software quite as seamlessly as Mailchimp (which seems to be the default option’standard’ email advertising choice for a lot of apps), but you also shouldn’t have too much trouble getting Aweber to work with a wide range of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty simple. You may produce sections not only based on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, goods bought and in the future. It’s all very flexible and easy to use.
It is a bit tricky however To figure out how to reach the screen where you create the segments – you basically have to visit some’manage subscribers’ section, search for a number of readers and save the search for a segment.
To be fair, some options (such As Getresponse) use a similar strategy to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at once, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you’re a car dealer having a mailing list comprising a field known as’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in one go.
In an Perfect world you would just be Able to choose the relevant segments and send the message to those 3 groups. With Aweber though – this isn’t possible. You would need to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the air; therefore ultimately it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I would say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its own Kind available, but it’s reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing alternative.
The main Facets of the Item That will nudge me Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of technical skills (you probably won’t get stuck, but if you do, you can talk to an actual person being on an actual telephone line about your issue ).
In Addition, It’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made your mind up on whether this is actually the e-marketing alternative for you, here is a simple breakdown of the important advantages and disadvantages of using it: Autoresponder App
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing goods and based on Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – although not the most expensive product of its type on the market, it is cheaper than several similar solutions.
It lets you select whether to subscribe people to your listing on a single or double opt-in basis.
It’s good export functionality, with the choice to import a broad range of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party applications and programs.
It comes with an extremely large range of templates – over its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you may use both area contents and user action (email opens, links clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber for a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users may like is that all features are available on all programs – unlike some competing products you don’t have to be on more costly plans to unlock certain performance.
That said, The performance available on Aweber – as we’ll see below – isn’t always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It’s worth noting that the above Comparisons do not really apply to very small lists nonetheless – if you’ve got a little email database, a number of these competing products are greater value.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses outlined previously, but they restrict the amount of e-newsletters that you can send them. For the interest of a fair comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these programs are similar in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing is not exactly the Only variable you need to base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is to you of course would be to avail of its free trial. Autoresponder App