Primary Capabilities Autoresponder 3
Aweber provides you with all the Following key attributes:
the ability to import / host an email database
a wide assortment of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email performance
phone, email and live chat service
integrations with third-party apps Autoresponder 3
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat support.
Additionally, there’s no magic to Proceed through to get support – relevant phone number and email details can be viewed quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Advertising, then this sort of easy access to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber provide one of the largest sets of e-newsletters templates available: you will find more than 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them seem slightly dated. I’d consider them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using a bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the choice of communicating your own too. Autoresponder 3
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you define. In Aweber, this is called’Blog broadcasts’, although you can take advantage of this attribute with any content that has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from your site – this can be a big time-saver.
It’s worth noting that You can’t use the normal Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates which are specifically designed for this function.
On the plus side, there are quite Some of them to pick from – over most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works fine, but I think there’s definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your emails are likely to appear more consistently and exhibit more reliably across email customers – but merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it would be great to see a few of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the choice to add your readers to a certain set of autoresponders, and tag them. Not all competing goods allow the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Need to answer some questions regarding how you gathered the information you’re importing. If your listing is on the larger side, you can also have to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on user activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — along with the application of tags to determine what should be routed to whom and when (see above).
But I Think this functionality should go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which kinds of user behavior can activate mailouts.
For instance, in Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Autoresponder 3
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the other hand It’s very Straightforward To set up follow up mails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or combine automation rules with tagging to make autoresponders behave in very funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’ll probably need to appear at other goods, especially Getresponse, which provides’marketing automation’ functionality that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have yet seeing the reactive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The lack of the functionality is not a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns every month.
Split testing (also known as A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the performance of eachand every sending the’best’ version to the remainder of your list.
Many e-marketing tools handle This automatically for you: you produce a few distinct versions of your email (using either differing content or theme headers), send them to a sample of your information, along with your e-marketing solution will roll out the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to create and test four variations of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their own sales team that it is coming back during the next few months, but if you believe you are going to need this operation desperately you could be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look at a lot of other useful analytics / information, such as
that the Increase of lists over the years
an overview of sign up approaches
where individuals are opening your email (i.e., geographical place )
the history of an individual’s action – you can view past clicks and opens etc. at a per-subscriber level
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Appear to be able to acquire more of an summary of information in 1 place, particularly when looking at the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present all the reporting data on a single dashboard (which you can then use to drill down to specifics). Autoresponder 3
A Great feature of Aweber is that the Flexibility it gives you about how you want to handle the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after finishing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing options provide their customers with this choice.
Aweber Offers an adequate range of integrations with different solutions. There are over 400 integrations available which enable you to join Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of them involve committed widgets; others involve including a snippet of code into a site; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default’standard’ email marketing option for a great deal of apps), but you also shouldn’t have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, goods purchased and in the future. It’s all very flexible and easy to use.
It’s a bit tricky however To figure out how to get to the screen where you make the sections – you essentially have to go to a’handle subscribers’ section, search for some readers and then save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at the same time, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
For example, say you’re a dealership with a mailing list containing a field known as’car model.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in 1 go.
In an ideal world you’d only be Able to select the applicable segments and deliver the message to those 3 groups. With Aweber however – this isn’t possible. You’d have to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the broadcast; therefore ultimately it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater manner.
Overall I would say Aweber is a Solid email marketing tool.
It is not the best product of its own Kind available, but it is reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing alternative.
The primary aspects of the product That will nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be especially important for some potential customers, particularly those starting out in e-marketing with no truckload of technical abilities (you likely won’t get stuck, but if you do, you are able to speak with a real human being on an actual phone line about your issue ).
In Addition, It’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made up your mind on if this is the e-marketing solution for you, here’s a brief breakdown of the key advantages and disadvantages of using it: Autoresponder 3
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options out there that offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing products and according to Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – whilst not the cheapest product of its kind out there, it is cheaper than several comparable options.
It enables you to choose whether to subscribe people to your list on a single or double opt-in basis.
It has good export performance, together with the option to import a broad range of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party applications and programs.
It includes an extremely large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively easy and you can use both area contents and consumer activity (email opens, links clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber to get a quote.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that prospective users might enjoy is that all of attributes are available on all plans – unlike some competing products you don’t need to be on more costly plans to unlock specific functionality.
Nevertheless, The performance on Aweber – as we’ll see below – isn’t always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the above Comparisons do not actually apply to very small lists nonetheless – if you have a little email database, a number of the competing products are greater value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses as outlined above, but they limit the amount of e-newsletters which you can send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these plans are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But generally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you need to base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is to you of course would be to avail of its free trial. Autoresponder 3