Description of Getresponse Autorespond
Getresponse is primarily an email marketing program Which Allows you to: Autorespond
Import and host a mailing list and also capture data onto it
generate newsletters that can be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it is getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it now also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down to the key qualities to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email support and assorted online tutorials / tools.
Sadly, the phone service has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you these two stations – if telephone service is a deal-breaker for you then you might wish to consider Aweber, which still supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I’ve never needed to use it quite often (a fantastic thing) but when I’ve I have found it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I’ve received was outstanding, and I haven’t had to wait too much time to talk to an agent; the email service less so.
Some of the comments I have from our readers will suggest that there do need to be improvements made concerning the caliber of service Getresponse offer. As with a lot of these kinds of businesses, I anticipate it boils down to that you get daily. Autorespond
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot people who did not participate with an e-newsletter that you sent and set them in a section of subscribers that you can then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it in your mails, and time your future mailouts according to this information
’email ROI’: by adding some tracking code into your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user info – you could click on one of your subscribers and see in which they signed from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied out of the box look somewhat dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough with all the controls supplied; and of course there is nothing to prevent you simply designing your own HTML email template and minding the code for it.
Furthermore, there are tons of templates to choose from — around 500 — and they are presented in easy-to-understand classes, so it is generally pretty straightforward to find a good beginning point to get a template and then edit it before you are delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely some improvements that could be made in this region. Autorespond
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can put them up so that immediately after somebody signs up to your mailing list, they receive a welcome message in your company; a week later they can get a discount offer for a number of your goods or services; three months after they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, for example:
contributors to particular lists
changes in contact tastes
finished trades / goals
changes in user information
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you make a user journey which may be customised to the nth degree.
To get a fast overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ program and upward. Autorespond
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse offers something very useful in this regard that the majority of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, that could simply be displayed 1,000 times a month.
Additionally, and above all, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system indicates a sample of your users different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they’re certainly a helpful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an additional $15 per month, but quite frustratingly, even though the add-on allows you to display an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I suppose is what Getresponse want you to do) .
Getresponse was before its rivals for quite some time using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’cellphone preview’ button to get a quick snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone preview around, so you can preview what your own email looks like when the screen is used in either portrait or landscape style. Autorespond
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is that the necessity to export information to CSV and back into your email marketing tool as a way to perform mailouts (or the need to export data from the email marketing tool into your CRM to add leads to it).
So when I saw Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – this could possibly eliminate all that data exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline stage.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your website they completed a form on;
you could then send them a automated email tailored to this pipeline stage a couple of days later;
and dependent on the actions they took in regards to this email (clicking on a certain link etc) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It is very clever stuff, and I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a record of this communication from the contact’s history. There’s now no method of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, when you click on a contact in a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you have delivered to your prospects aren’t displayed. To see this, you need to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and input the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the stuff it could do on the automation side is impressive. I’m optimistic that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very competitive also by comparison to based webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limits, the Getresponse’Guru’ program permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might even buy webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, particularly once you believe you could connect it in using a built in CRM tool (more on that in a moment). Autorespond
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always a very important thing to look at when choosing an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their site:
At GetResponse we are often asked about the quality of our deliverability speed. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for each mailing. For our clients collectively, however, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you are going to need to take the company’s term for this, but supposing it is accurate, it’s a good rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message in your email analytics – that is something that I have not struck on rival goods’ metrics. A thumbs up for this.
I do need to pull Getresponse up on one thing relating to deliverability however: to guarantee a high deliverability speed, it is advisable to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I have not encountered any deliverability problems using the less costly plans, competing goods do not make you invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in procedure, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one sampling procedure is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion rate and so the number of readers on your record. A double opt-in procedure is better for verifying the folks subscribing to a list are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list containing just real email addresses).
Now, the fantastic news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a lot of room for improvement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controls are provided by Getresponse to change forms on or off on particular devices or pages of your site. At the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I link my Getresponse to some growth-hacking tool called Sumo (this enables me to change pop-ups off for cellular users, as well as display forms exactly as I’d love to and on the pages I want). Autorespond
Overall, Getresponse is really straightforward to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain performance just a bit tricky at times).
One area I feel that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of content and move them about an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of material, or positioning of it in the incorrect part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will make for a helpful tool – it is just that the execution of it could be rather better.
Also, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse supplies is fully functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of readers you can send to to 1000. It would be useful if that could be raised a bit, as it might help potential users try out the tool in more’real-world’ situations.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional types of strategy to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: that starts at $1199, with exact pricing based on prerequisites (if you are considering the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than most competing platforms. Autorespond
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant basics — key characteristics include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
Landing pages – you can only avail of all landing pages which allow split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – this functionality is not accessible at all around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly in case you have a fairly large number of email addresses on your database.
For example, if you have a mailing list containing between 9,000 and 10,000 records that you wish to send an infinite number of emails per month to, you’ll find that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses on your own database however on how many emails you send a month also. If you are happy to set a limit on the amount of emails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service that I can think of that comes from considerably more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your list, it may occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if less functional offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – provide completely free account for users with a few documents (but these don’t supply the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you are prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Autorespond
Getresponse represents among the more cost-effective tactics to host and speak using an email .
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any competing product that delivers this’all around’ proposal, and it’s what continues to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements can be made to the data capture types too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the service offering.
Overall though I speed Getresponse very tremendously – you get substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst offering just as much, if not more performance as them.
The reductions you receive when paying upfront for a couple of decades of support are very generous – you’ll be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its website and supplying deliverability statistics for person e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page creator – but keep in mind that you have to be on a more expensive plan to get the fully functional version of the.
You are able to test all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can not control when and in which they’re displayed on your website.
CRM performance needs to be improved substantially before it can be considered a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a little confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial limits the number of subscribers you can send messages to to 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Autorespond