Description of Getresponse Automation Software Email Marketing Solution
Getresponse is primarily an email marketing program that allows you to: Automation Software Email Marketing Solution
Import and host a mailing list and capture data onto it
create newsletters which can be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
Besides email marketing, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does it provide all the crucial stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email service and various online tutorials / resources.
Sadly, the telephone support has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer you these two channels – if phone service is a deal-breaker for you you may wish to contemplate Aweber, which still provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I’ve not had to use it quite often (a fantastic thing) but once I have I’ve discovered it to be a small mixed bag (less of a good thing). A number of those live chat service I have received was excellent, and I haven’t needed to wait too much time to talk to an agent; the email support .
Some of the comments I’ve got from our readers does indicate that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a number of these kinds of companies, I anticipate it boils down to who you get on the day. Automation Software Email Marketing Solution
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter that you shipped and set them in a section of readers that you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your mails, and period your future mailouts according to this information
’email ROI’: by incorporating some monitoring code to your post-sales page on your website, you can discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user information – you can click one of your subscribers and see in which they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is decidedly one of most featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided out of the box look a bit dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and of course there is nothing to prevent you simply designing your HTML email template and minding the code for it.
Additionally, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty simple to locate a good beginning point to get a template and edit it until you’re happy with the plan.
If you’re really not pleased with the templates offered by Getresponse, there is also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options are not so extensive (only 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be made in this region. Automation Software Email Marketing Solution
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you — you can put them up so that instantly after somebody signs up to your mailing list, they receive a welcome message in the business; a week after they can receive a discount deal for some of your products or services; 3 months after they could obtain an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, for example:
subscriptions to certain lists
changes connected preferences
finished transactions / goals
changes in consumer information
Lately Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a certain link etc..
This kind of performance goes way beyond what’s traditionally been available from autoresponders, and lets you create an individual journey which can be customised to the nth degree.
To get a quick overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more innovative marketing automation features are only available on the more expensive programs – the’Pro’ program and up. Automation Software Email Marketing Solution
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads if, instead of simply directing individuals to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something very useful in this respect that the majority of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, which can only be displayed 1,000 times per month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (where the machine shows a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they’re unquestionably a useful attribute – then it’s definitely worth looking at among the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on for an additional $15 per month, but very frustratingly, even though the add-on allows you to show an unlimited number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for a few of the more expensive plans (which I suppose is what Getresponse would like you to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit on a’cellphone preview’ button to get a quick snapshot of your email resembles on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone preview around, so you may preview what your email looks like when the screen is employed in either portrait or landscape mode. Automation Software Email Marketing Solution
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the necessity to export information to CSV and straight back into your email marketing instrument in order to do mailouts (or the necessity to export info from the email marketing tool into your CRM to add prospects to it).
When I saw Getresponse lately introducing a new CRM feature in their plans I was intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it in order to carry out quite basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular stage on a sales pipeline based on the page of your website that they finished a form on;
you could then send a automated email tailored to that pipeline period a couple of days afterwards;
and based on the action they took in regards to this email (clicking on a certain link ) you can automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing this keeps a record of the communication from the contact’s history. There’s now no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, if you click on a contact within a bargain pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects aren’t displayed. To observe this, you need to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and enter the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the things it could perform on the automation side is remarkable. I’m hopeful that this feature becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the notion of getting your email database and your webinar tool under the exact same roof is extremely appealing.
The pricing is also very competitive too compared to established webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan permits you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key rivals, especially once you consider that you can connect it in with a built-in CRM tool (more on that in a moment). Automation Software Email Marketing Solution
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously an important point to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it in their own site:
At GetResponse we are frequently asked about the quality of the deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our clients jointly, nevertheless, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to need to choose the organization’s term for this, but assuming it is accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something I haven’t encountered on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not struck any deliverability difficulties utilizing the cheaper plans, competing goods don’t make you invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you use use one opt-in process, the person registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one opt-in process is that it makes it very easy for users to sign up for your mailing list; it also generally increases conversion speed and so the amount of readers on your list. A dual opt-in process is best for verifying the folks subscribing to your list are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list comprising only email addresses).
The good news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds quite good — but to be honest, I think there is a great deal of room for improvement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controllers are offered by Getresponse to change forms off or on on particular devices or individual pages of your website. In the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I connect my Getresponse into some growth-hacking instrument named Sumo (that enables me to change pop-ups off for cellular users, as well as display forms exactly as I’d love to and onto the pages I need ). Automation Software Email Marketing Solution
Overall, Getresponse is really simple to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance just a bit tricky at times).
1 place I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and transfer them around an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does result in a useful tool – it is only that the execution of it might be rather better.
Also, as explained above, the CRM tool could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial which Getresponse provides is fully operational and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is that it restricts the number of readers you can send to to 1000. It would be useful if that could be increased a bit, as it would help potential users try out the tool in more’real-world’ scenarios.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional kinds of strategy to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this starts at $1199, with accurate pricing depending on requirements (if you’re considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than most competing platforms. Automation Software Email Marketing Solution
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
landing pages – you can simply avail of all landing pages that allow split testing and unlimited views if you’re on a’Guru’ program or greater
Webinars – that functionality isn’t available at all around the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially if you have a reasonably large number of email addresses on your own database.
For example, in case you’ve got a mailing list containing between 9,000 and 10,000 records that you wish to send an unlimited number of emails each month to, then you might discover that hosting it with Getresponse prices $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your database but on how many emails you send a month also. If you are delighted to set a limit on the number of mails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service I can think of that comes in considerably cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing providers — notably Mailchimp – provide free account for users with a small number of records (but these do not supply the full range of features that you get on a paid program ).
As mentioned before, if you’re ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Automation Software Email Marketing Solution
Getresponse represents one of the more cost-effective ways to host and communicate using an email .
It is also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any rival product that delivers this’all round’ proposal, and it’s what proceeds to convince us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture forms too, particularly for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
Overall though I rate Getresponse very highly – you receive substantial bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some cases, significantly so) whilst offering just as much, or even more performance as them.
The discounts you get when paying upfront for one or two years of service are extremely generous – you’ll be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its reporting and comprehensive split testing features are strong.
Getresponse is transparent about deliverability rates, publishing characters on its website and supplying deliverability data for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully operational version of this.
You are able to try out all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can’t control when and where they’re displayed on your website.
CRM performance needs to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with users having to pay something of a premium to access the landing page creator tool.
The free trial restricts the amount of readers you’ll be able to send messages into 1000.
The landing page add-on doesn’t allow you to execute A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Automation Software Email Marketing Solution