Description of Getresponse Automation Software Automated Email Marketing
Getresponse is primarily an email marketing program Which Allows you to: Automation Software Automated Email Marketing
Import and host a mailing list and capture data on it
generate newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down into the crucial qualities to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email support and various online tutorials / tools.
Regrettably, the telephone support has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer you these two stations – if phone service is a deal-breaker for you you might want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I’ve never needed to use it quite frequently (a fantastic thing) but once I have I have discovered it for a small mixed bag (less of a fantastic thing). Some of those live chat service I have received was excellent, and I haven’t needed to wait too long to talk to an agent; the email support less so.
Some of the comments I’ve got from our readers will indicate that there do have to be improvements made concerning the quality of service Getresponse offer. Much like a number of these kinds of businesses, I expect it often boils down to that you get daily. Automation Software Automated Email Marketing
Getresponse offers some very comprehensive reporting and analytics options. You get all the basics of course – open speed, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t participate with an e-newsletter you shipped and put them in a segment of subscribers that you may then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it on your emails, and period your prospective mailouts based on this info
’email ROI’: by adding some monitoring code into your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you could click on one of your subscribers and see in which they signed from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales monitoring ) but Getresponse’s reporting application is definitely one of most featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied from the box look a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough with all the controls supplied; and of course there’s nothing to prevent you designing your HTML email template and importing the code for this.
Furthermore, there are tons of templates to choose from — around 500 — and they are presented in easy-to-understand classes, therefore it’s generally pretty straightforward to locate a good starting point to get a template and then edit it until you are delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there is also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (just 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be made in this area. Automation Software Automated Email Marketing
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you personally — you can set them up so that instantly after someone signals up to a mailing list, they receive a welcome message from your company; a week later they can receive a discount offer for some of your products or services; 3 months after they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to certain lists
changes in contact tastes
completed transactions / targets
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and allows you to make a user travel that may be customised to the nth degree.
To get a fast overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available on the pricier programs – the’Guru’ program and up. Automation Software Automated Email Marketing
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads in the event, instead of simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this regard that the majority of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce one landing page, that can simply be displayed 1,000 times per month.
Additionally, and above all, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the machine indicates a sample of your users different variations of your landing page, computes conversion rates, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they are unquestionably a useful feature – then it’s definitely worth considering one of the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an additional $15 a month, however quite frustratingly, although the add-on permits you to display an infinite amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier plans (which I suppose is what Getresponse want one to do) .
Getresponse was ahead of its competitors for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit on a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape style. Automation Software Automated Email Marketing
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is the need to export information to CSV and straight back into your email marketing instrument in order to perform mailouts (or the need to export data from the email marketing tool in your CRM to add prospects to it).
So when I watched Getresponse recently introducing a new CRM attribute into their plans I was intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to perform quite basic tasks: you could create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific point on a sales pipeline based on the page of your site that they completed a form on;
you can then send a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the actions they took with regard to this email (clicking on a certain link ) you can automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and that I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a list of this communication from the contact’s history. There’s now no way of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, if you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you have sent to your prospects aren’t displayed. To observe this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and input the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the stuff it can do on the automation aspect is impressive. I am hopeful that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the notion of getting your email database along with your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive also compared to established webinar solutions. For example, one of the leading webinar services, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might also buy webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key rivals, especially once you believe you could link it in using a built-in CRM tool (more on this in a moment). Automation Software Automated Email Marketing
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always a very important point to check at when choosing an email marketing tool.
Not all email advertising providers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it in their website:
At GetResponse we are often asked about the quality of our deliverability speed. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For our customers collectively, however, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the organization’s term for this, but assuming it is true, it is a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something I have not encountered on rival products’ metrics. A thumbs up for this.
I really do have to pull Getresponse on one thing relating to deliverability however: to guarantee a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not encountered any deliverability difficulties utilizing the less costly plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the individual signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single opt-in process is that it makes it really simple for users to sign up for your mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your record. A double opt-in procedure is best for verifying that the folks subscribing to a record are using actual email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. ) are calculated according to a list comprising only real email addresses).
Now, the fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds quite good — but to tell the truth, I think there’s a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to change forms on or off on specific devices or individual pages of your website. At the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I link my Getresponse into some growth-hacking instrument named Sumo (this enables me to change pop-ups off for cellular users, as well as display forms exactly as I’d like to and onto the webpages I need ). Automation Software Automated Email Marketing
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain functionality just a little bit tricky at times).
One place I think that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of content and move them about an e-newsletter, in practice it is quite clunky to use and may cause accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does make for a useful tool – it is only that the implementation of it could be somewhat better.
Additionally, as described above, the CRM tool could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse supplies is completely operational and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of readers you can send to 1000. It would be good if that could be increased a little, as it might help prospective users try out the tool in more’real world’ scenarios.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional kinds of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: that begins at $1199, with exact pricing depending on requirements (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than many competing platforms. Automation Software Automated Email Marketing
Distinctions of Each Plan
All the Getresponse plans cover the important basics — key characteristics include:
The ability to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
Landing pages – you can only avail of landing pages which enable split testing and boundless views if you’re on a’Pro’ program or greater
Webinars – that functionality is not available at all around the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a fairly high number of email addresses on your own database.
For instance, in case you’ve got a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of mails each month to, then you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses on your database but on the number of emails you send per month also. If you are happy to limit the number of emails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your list, it might occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less functional offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — notably Mailchimp – provide completely free account for users with a small number of records (but these don’t supply the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about attributes? Automation Software Automated Email Marketing
Getresponse represents among the more cost-effective ways to host and communicate with an email database.
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that offers this’all around’ proposition, and it is what proceeds to persuade us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements could be made into the data capture types also, especially for users wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
Overall though I speed Getresponse very highly – you get considerable bang for your buck with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain cases, substantially so) whilst supplying as much, or even more functionality as them.
The reductions you get when paying for a couple of decades of service are very generous – you’ll be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its own reporting and thorough split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its own website and providing deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters really readily.
It comes with a useful landing page creator – but keep in mind you have to be on a more expensive strategy to get the fully operational version of the.
You can try out all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms provided aren’t responsive and you can not control when and in which they are displayed on your site.
CRM functionality has to be improved considerably before it can be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a bit confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t allow you to perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Automation Software Automated Email Marketing