Description of Getresponse Automation Email Marketing Software
Getresponse is primarily an email Advertising app Which Allows you to: Automation Email Marketing Software
Import and host a mailing list and also capture data onto it
create newsletters that can be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing solution.
In addition to email advertising, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the key features to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email service and various online tutorials / resources.
Sadly, the telephone service has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer these two channels – if phone service is a deal-breaker for you you might wish to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I have not had to use it quite often (a good thing) but once I’ve I’ve discovered it to be a bit of a mixed bag (less of a good thing). A number of those live chat service I have received was excellent, and I have not had to wait too much time to talk to a broker; the email support .
Some of the feedback I’ve got from our readers does suggest that there do have to be improvements made in terms of the quality of support Getresponse offer. Much like a lot of these kinds of companies, I expect it boils down to who you get daily. Automation Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify people who didn’t participate with an e-newsletter you sent and put them in a section of subscribers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it in your emails, and time your future mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user info – you can click one of your subscribers and see in which they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting tool is definitely one of most fully featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied from the box look somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, designs and vision easily enough with all the controls supplied; and naturally there is nothing to stop you simply designing your HTML email template and minding the code for it.
Additionally, there are tons of templates to choose from — around 500 — and they are presented in easy-to-understand classes, therefore it’s generally pretty straightforward to locate a good starting point to get a template and edit it before you are happy with the design.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options are not so extensive (only 11 templates are supplied – well short of their 700+ available for regular newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be created in this area. Automation Email Marketing Software
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you — you can put them up so that instantly after somebody signals up to your mailing list, they receive a welcome message from the company; a week later they could get a discount offer for a number of your products or services; three months after they could receive an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the illustration above, and action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact preferences
finished trades / goals
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a specific link etc..
This kind of performance goes far beyond what has traditionally been on offer from autoresponders, and lets you create an individual travel that may be customised to the nth level.
For a quick overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available to the more expensive programs – the’Pro’ program and upward. Automation Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, rather than simply directing individuals to some (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse offers something quite useful in this regard that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, which could simply be displayed 1,000 times a month.
Also, and above all, you can not use the landing page A/B testing performance on the least expensive Getresponse plan (where the machine indicates a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they’re unquestionably a helpful feature – then it is definitely worth looking at among the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an extra $15 per month, but quite frustratingly, even though the add-on permits you to show an infinite amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the more expensive plans (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit a’cellphone preview’ button to get a quick snapshot of what your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone preview around, so that you may preview what your own email looks like when the screen is employed in either portrait or landscape mode. Automation Email Marketing Software
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the need to export data to CSV and straight back to your email marketing instrument as a way to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to add prospects to it).
So when I watched Getresponse lately introducing a brand new CRM feature into their plans I had been intrigued – this could potentially eliminate all that data exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to carry out rather basic jobs: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your site they finished a form on;
you can then send a automated email tailored to this pipeline period a few days later;
and dependent on the actions they took with regard to this email (clicking on a particular link ) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and that I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a list of this communication from the contact’s history. There is currently no way of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or clients.
And oddly, if you click a contact within a bargain pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you have delivered to your prospects aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing so does not display their history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and enter the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the things it could perform on the automation aspect is remarkable. I’m optimistic that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very competitive also by comparison to based webinar solutions. For example, among the leading webinar services, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can even buy webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key rivals, particularly once you consider you could connect it in using a built-in CRM tool (more about that in a moment). Automation Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously an important point to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their site:
At GetResponse we’re often asked about the quality of the deliverability rate. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our clients jointly, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to take the company’s term for this, but supposing it is accurate, it is a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message in your email analytics – that is something that I have not encountered on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on something relating to deliverability nevertheless: to guarantee a high deliverability speed, it is advisable to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I have not struck any deliverability problems using the cheaper plans, competing goods don’t make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you utilize a single opt-in process, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single opt-in process is that it makes it very easy for users to sign up for your mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your record. A dual opt-in process is best for verifying the people subscribing to your list are using real email addresses and leads to cleaner data and more precise stats (because receptive rates etc. ) are calculated based on a list comprising only real email addresses).
Now, the good news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds pretty good — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controllers are offered by Getresponse to switch forms off or on on specific devices or individual pages of your site. At the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I connect my Getresponse into some growth-hacking tool called Sumo (that enables me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the webpages I need ). Automation Email Marketing Software
On the whole, Getresponse is really simple to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain performance a bit tricky at times).
1 area I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and move them around an e-newsletter, in practice it’s fairly user friendly to use and may cause accidental deletion of content, or placement of it at the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does make for a helpful tool – it’s only that the implementation of it could be somewhat better.
Also, as explained above, the CRM tool might be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial which Getresponse supplies is completely operational and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product I do not use” scenario.
The only down side to the free trial is that it limits the number of subscribers it is possible to send to 1000. It would be useful if that could be raised a little, as it would help prospective users try the tool out in more’real-world’ situations.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, many additional types of plan to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing depending on requirements (if you are considering the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Automation Email Marketing Software
Distinctions of Each Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of all landing pages which allow split testing and boundless views if you are on a’Guru’ program or greater
Webinars – that performance isn’t accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly in case you’ve got a reasonably large number of email addresses onto your database.
For instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of mails each month to, you’ll find that hosting it using Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses on your database but on how many emails you send a month too. If you’re happy to limit the number of emails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The sole well-known service that I could think of that comes in significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it might sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if less operational offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing providers — notably Mailchimp – provide completely free account for users with a few records (but these do not supply the full range of features that you get on a paid program ).
As stated before, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about features? Automation Email Marketing Software
Getresponse represents one of the more cost-effective tactics to host and communicate using an email database.
It is also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any competing product that offers this’all around’ proposal, and it’s what continues to convince us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, particularly where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements can be made to the data capture forms also, especially for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the support offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your dollar with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst supplying as much, or even more performance as them.
The discounts you receive when paying for a couple of years of support are extremely generous – you’ll be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not offered by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing figures on its site and supplying deliverability statistics for individual e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It includes a useful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You are able to test out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can not control when and where they’re displayed on your site.
CRM performance needs to be improved considerably before it can be thought of as a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those supplied by competing products.
The pricing structure is a bit perplexing, with users having to cover something of a premium to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page add-on does not let you execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Automation Email Marketing Software