Description of Getresponse Automatic Email Responder
Getresponse is primarily an email Advertising app Which Allows you to: Automatic Email Responder
Import and host a mailing list and also capture data on it
generate newsletters which can be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
Besides email marketing, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does this provide all the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the key features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email service and various online tutorials / resources.
Regrettably, the telephone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer you these two channels – if telephone service is a deal-breaker for you you might wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have never needed to use it very frequently (a good thing) but when I have I’ve discovered it to be a bit of a mixed bag (less of a good thing). Some of the live chat support I’ve received has been outstanding, and I have not needed to wait too long to chat with a broker; the email service .
Some of the comments I have from our readers does suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these kinds of companies, I expect it boils down to who you get on the day. Automatic Email Responder
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of course – open speed, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot people who did not engage with an e-newsletter you shipped and set them in a section of readers that you may then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it in your mails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some monitoring code to your post-sales page on your site, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user information – you can click one of your subscribers and see where they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied from the box look somewhat dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and naturally there is nothing to prevent you designing your HTML email template and minding the code for it.
Additionally, there are tons of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it is generally pretty straightforward to locate a good starting point for a template and then edit it until you’re delighted with the design.
If you’re really unhappy with the templates offered by Getresponse, there’s also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (just 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be created in this region. Automatic Email Responder
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you — you can set them up so that instantly after somebody signs up to a mailing list, they get a welcome message in the company; a week after they can get a discount deal for a number of your goods or services; 3 weeks after they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the example above, and action-based messages can be triggered by user actions or advice, for example:
subscriptions to particular lists
changes connected tastes
finished trades / targets
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a certain link .
This kind of functionality goes way beyond what’s traditionally been available from autoresponders, and lets you make a user journey which may be customised to the nth degree.
To get a fast overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available to the pricier programs – the’Guru’ program and up. Automatic Email Responder
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads if, instead of simply directing people to some (cluttered!) Site, they point users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something very beneficial in this respect that most of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create 1 landing page, which can simply be displayed 1,000 times a month.
Also, and very importantly, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse plan (where the system indicates a sample of your customers different variations of your landing page, calculates conversion rates, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they’re certainly a helpful attribute – then it is definitely worth considering among the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an additional $15 per month, however quite frustratingly, although the add-on permits you to display an infinite amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for a few of the pricier programs (which I guess is what Getresponse want one to do) .
Getresponse was before its rivals for quite a while using its responsive email design performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a reactive preview of your e-newsletter – you just hit a’cellphone preview’ button to get a quick snapshot of your email looks like on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone preview around, so that you may preview what your email looks like when the screen is employed in either portrait or landscape style. Automatic Email Responder
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the necessity to export data to CSV and straight back into your email marketing tool as a way to do mailouts (or the necessity to export data from your email marketing tool in your CRM to add leads to it).
When I watched Getresponse recently introducing a new CRM feature into their plans I was intrigued – this could possibly do away with all that info exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to carry out quite basic jobs: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your website that they completed a form on;
you could then send a automated email tailored to that pipeline period a couple of days later;
and dependent on the action they took with regard to that email (clicking on a particular link etc) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a list of the communication from the contact’s history. There is now no method of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And oddly, if you click a contact within a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have sent to your leads aren’t displayed. To see this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then input the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the stuff it can perform on the automation aspect is impressive. I’m optimistic that this attribute becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive also by comparison to established webinar solutions. For example, one of the leading webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan permits you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might even buy webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key competitors, particularly once you consider that you can connect it in using a built-in CRM tool (more about this in a minute ). Automatic Email Responder
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously a very important point to look at when choosing an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for every mailing. For our clients collectively, however, we’re pleased to say our general deliverability rate currently stands at 99%.
Obviously you are going to have to choose the company’s term for this, but supposing it is accurate, it’s a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of each message on your email analytics – that is something that I haven’t encountered on rival products’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on something concerning deliverability nevertheless: to guarantee a high deliverability rate, it is advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not encountered any deliverability difficulties using the less costly plans, competing goods don’t make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it very easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your list. A double opt-in procedure is better for verifying the people subscribing to a record are using real email addresses and leads to cleaner data and more precise stats (because receptive rates etc. ) are calculated according to a list containing only email addresses).
Now, the fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there’s a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on particular devices or individual pages of your site. In the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I connect my Getresponse into a growth-hacking instrument named Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and on the pages I want). Automatic Email Responder
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance a little bit tricky at times).
1 area I think that might be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of articles and move them around an e-newsletter, in practice it is quite user friendly to use and may cause accidental deletion of material, or positioning of it at the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does make for a useful tool – it is only that the execution of it could be somewhat better.
Additionally, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is completely operational and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is that it restricts the amount of subscribers it is possible to send to to 1000. It would be useful if this could be increased a bit, as it might help potential users try the tool out in more’real-world’ scenarios.
There are three main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of plan to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: that begins at $1199, using accurate pricing based on prerequisites (if you are interested in the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than many competing platforms. Automatic Email Responder
Distinctions of Every Plan
Each of the Getresponse plans cover the significant basics — key characteristics include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
Landing pages – you can only avail of all landing pages that enable split testing and unlimited views if you are on a’Guru’ program or greater
Webinars – that performance is not available at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a reasonably large number of email addresses onto your own database.
For instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents that you want to send an infinite number of mails per month to, you might find that hosting it using Getresponse costs $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your own database but on the number of emails you send per month too. If you are delighted to limit the amount of mails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service that I could think of that comes from considerably more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your list, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing suppliers — especially Mailchimp – offer free accounts for users with a small number of records (but these do not offer the full range of features that you get on a paid plan).
As stated earlier, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about features? Automatic Email Responder
Getresponse represents one of the more cost-effective tactics to host and communicate with an email .
It is also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any rival product that offers this’all around’ proposition, and it is what proceeds to persuade us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture types also, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the support offering.
All in all though I speed Getresponse very highly – you get substantial bang for your buck with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain situations, substantially so) whilst supplying as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of decades of support are very generous – you will be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and comprehensive split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its website and providing deliverability data for individual e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters very easily.
It includes a useful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of this.
You are able to try out all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can not control when and in which they’re displayed on your website.
CRM performance needs to be improved considerably before it could be considered a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you can send messages to to 1000.
The landing page add-on does not allow you to execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Automatic Email Responder