Primary Capabilities Auto Response Message
Aweber provides you with all the Following key features:
the capacity to import / host the email database
a vast assortment of templates
a few marketing automation performance
responsive email designs
RSS / website to-email functionality
phone, email and live chat service
integrations with third-party apps Auto Response Message
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat support is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat support.
Furthermore, there’s no hoops to Go through to contact support – related phone number and email details can be viewed very easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Advertising, then this sort of easy access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber provide one of the largest collections of e-newsletters templates accessible: there are more than 700 available.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them look slightly dated. I would consider them to be marginally better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the choice of communicating your own also. Auto Response Message
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, although you can take advantage of this attribute with any material which has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from your website – this can be a large time-saver.
It’s worth noting that You can’t use the standard Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates that are made specifically for this purpose.
On the other hand, you will find quite Some of them to choose from – over most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works fine, but I think there is definitely some large room for improvement here.
One thing that you can not use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for instance, your emails are very likely to appear more consistently and exhibit more reliably across email clients – but only using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the choice to add your subscribers to a certain set of autoresponders, and tag them. Not all competing goods permit the addition of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you may Need to answer a few questions regarding how you collected the data you are importing. If your list is on the bigger side, you can also need to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on consumer actions: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — and the application of tags to determine what needs to be sent to whom and when (see above).
But I Think this functionality should go a bit further actually – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which kinds of user behavior can trigger mailouts.
For example, at Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a bit of catch up with its rivals here. Auto Response Message
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’alright’.
On the plus side it is very easy To set up follow up emails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a bit more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or combine automation principles with tagging to make autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’re likely going to should appear at other goods, especially Getresponse, which provides’marketing automation’ performance that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this day and age of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have however regarding the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The lack of this operation isn’t a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a great deal of campaigns each month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the performance of each, and sending the’best’ version to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a couple of different variations of your email (using either different content or theme headers), send them to a sample of your information, and your e-marketing solution will roll out the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you were able to make and examine four variations of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales staff that it is coming back over the next few months, but if you think you’re going to want this operation urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look in a lot of additional useful analytics / advice, including
that the growth of lists over time
an Summary of sign up approaches
where people are opening your own email (i.e., geographical location)
the background of an individual’s action – you can see past clicks and opens etc. in a per-subscriber degree
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Appear to have the ability to acquire more of an summary of information in 1 place, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present most of their reporting information on a single dashboard (which you can then use to drill down to specifics). Auto Response Message
A nice feature of Aweber is the Flexibility it provides you around how you want to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this selection.
Aweber Provides an adequate range of integrations with other options. You will find more than 400 integrations available which enable you to connect Aweber to various kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others demand adding a snippet of code into a website; others demand a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other applications quite as easily as Mailchimp (which appears to be the default’standard’ email marketing option for a lot of apps), but you shouldn’t have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly straightforward. You may produce segments not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and easy to use.
It’s a bit tricky however To figure out how to reach the screen where you make the segments – you essentially have to go to some’handle subscribers’ section, search for a number of subscribers and then save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at once, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you’re a car dealer having a mailing list containing a field called’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in one go.
In an ideal world you’d just be Able to select the relevant segments and send the message to all those 3 groups. With Aweber however – that is not possible. You’d need to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude particular segments from the air; so ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much greater manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It’s not the best product of its Kind accessible, but it’s reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That will nudge me Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be particularly critical for some potential users, particularly those starting out in e-marketing with no truckload of technical abilities (you probably won’t get stuck, but if you do, you are able to talk to an actual person being on a real telephone line about your issue ).
Additionally, it’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made your mind up on if this is the e-marketing solution for you, here is a simple breakdown of the important pros and cons of utilizing it: Auto Response Message
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market which offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing products and according to Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – whilst not the most expensive product of its kind out there, it is more affordable than many comparable options.
It lets you select whether to subscribe people to your list on a single or double opt-in basis.
It has good export performance, with the choice to import a wide range of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party tools and programs.
It includes an extremely large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you can use both field contents and consumer action (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users may enjoy is that all of attributes are available on all programs – unlike any competing products you don’t need to be on more expensive plans to unlock certain performance.
Nevertheless, The performance on Aweber – as we will see below – isn’t always as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It is worth noting that the above Comparisons do not actually apply to very small lists nonetheless – if you’ve got a small email database, several of these competing products are greater value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list containing 10,000 records, it will cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses as outlined previously, but they limit the amount of e-newsletters which you can send to them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you of course would be to avail of its free trial. Auto Response Message