Description of Getresponse Auto Response
Getresponse is primarily an email marketing app that allows you to: Auto Response
Import and host a mailing list and capture data onto it
create newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing alternative.
Besides email marketing, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all of the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer both of these channels – if phone support is a deal-breaker for you then you might want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I’ve never needed to use it quite often (a fantastic thing) but when I’ve I’ve discovered it for a bit of a mixed bag (less of a fantastic thing). Some of those live chat support I’ve received has been outstanding, and I have not had to wait too long to talk to an agent; the email support .
Some of the feedback I have from our readers does suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a number of these types of companies, I expect it often boils down to that you get on the day. Auto Response
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter you sent and put them in a segment of readers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your emails, and time your future mailouts based on this info
’email ROI’: by incorporating some tracking code into your post-sales page on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user info – you can click one of your readers and see in which they signed up from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting performance (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box look a bit dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and of course there is nothing to prevent you designing your own HTML email template and importing the code for it.
Additionally, you will find a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it’s generally pretty straightforward to find a good beginning point to get a template and then edit it before you’re delighted with the plan.
If you are really not pleased with the templates offered by Getresponse, there’s also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options aren’t so extensive (just 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements which could be made in this region. Auto Response
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you personally — you can put them up so that instantly after someone signals up to your mailing list, they receive a welcome message in the business; a week later they could get a discount offer for a number of your products or services; three months later they could receive an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact preferences
finished transactions / goals
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you create a user travel which can be customised to the nth degree.
To get a quick overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the more expensive programs – the’Pro’ program and upward. Auto Response
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads if, instead of simply directing individuals to some (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something very beneficial in this regard that the majority of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create one landing page, that could simply be displayed 1,000 times a month.
Additionally, and above all, you can not utilize the landing page A/B testing performance on the cheapest Getresponse program (whereby the machine shows a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they are unquestionably a helpful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an additional $15 a month, however quite frustratingly, even though the add-on allows you to display an infinite number of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for one of the more expensive plans (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was ahead of its rivals for quite a while using its responsive email design performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit a’cellphone preview’ button for a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone trailer around, so you may preview what your email looks like when the screen is employed in either portrait or landscape style. Auto Response
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is that the necessity to export data to CSV and straight back into your email marketing instrument as a way to do mailouts (or the necessity to export info from the email marketing tool in your CRM to add prospects to it).
So when I watched Getresponse recently introducing a brand new CRM attribute in their plans I had been intrigued – this could potentially eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a specific stage on a revenue pipeline depending on the page of your site they finished a form on;
you can then send a automated email tailored to that pipeline period a couple of days later;
and based on the action they took with regard to that email (clicking on a certain link ) you can automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a list of the communication in the contact’s history. There’s currently no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And strangely, if you click a contact in a bargain pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your prospects are not displayed. To see this, you need to go out of the CRM part of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so does not display their deal history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then enter the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the stuff it can perform on the automation side is remarkable. I am optimistic that this attribute gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the same roof is very attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. For example, among the leading webinar providers, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can also buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, especially when you believe that you can connect it in with a built in CRM tool (more about this in a moment). Auto Response
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always an important thing to check at when choosing an email marketing tool.
Not all email advertising providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients collectively, however, we’re pleased to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to choose the organization’s term for this, but assuming it’s true, it’s a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of every message on your email analytics – this is something I have not encountered on rival products’ metrics. A thumbs up for it.
I do need to pull Getresponse up on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it is a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I have not encountered any deliverability difficulties using the cheaper plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize a single opt-in procedure, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single opt-in process is that it makes it very simple for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the amount of readers on your record. A dual opt-in procedure is best for verifying that the people subscribing to your record are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated based on a list containing just real email addresses).
The fantastic news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds pretty fine — but to be honest, I think there’s a great deal of room for advancement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controllers are provided by Getresponse to change forms off or on on particular devices or pages of your website. At the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I link my Getresponse to some growth-hacking instrument named Sumo (this enables me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and on the pages I want). Auto Response
Overall, Getresponse is really simple to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain functionality just a little bit tricky at times).
1 area I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of content and move them about an e-newsletter, in practice it’s fairly clunky to use and can cause accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does make for a helpful instrument – it’s only that the implementation of it might be somewhat better.
Additionally, as described above, the CRM instrument could be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the number of readers you can send to to 1000. It would be good if that could be increased a little, as it might help potential users try the tool out in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, several additional kinds of plan to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that begins at $1199, using accurate pricing depending on prerequisites (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. Auto Response
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant fundamentals — key features include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
landing pages – you can simply avail of all landing pages that enable split testing and boundless views if you’re on a’Guru’ program or greater
Webinars – that performance isn’t available at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a reasonably large number of email addresses on your database.
By way of instance, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you wish to send an unlimited number of emails per month to, then you’ll find that hosting it using Getresponse prices $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database however on how many emails you send a month too. If you are happy to set a limit on the amount of emails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes in significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your list, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less operational offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — especially Mailchimp – offer free accounts for users with a small number of records (but these don’t offer the entire assortment of features that you get on a paid program ).
As stated before, if you are ready to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Auto Response
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It is also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any rival product that delivers this’all around’ proposition, and it’s what proceeds to persuade us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements can be made to the data capture forms also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the support offering.
All in all though I speed Getresponse very highly – you get considerable bang for your dollar with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst offering as much, if not more performance as them.
The discounts you receive when paying for one or two decades of support are extremely generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its website and supplying deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page creator – but keep in mind you need to be on a more expensive plan to get the fully operational version of this.
You are able to try all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms provided are not responsive and you can’t control when and in which they’re displayed on your site.
CRM functionality has to be improved considerably before it can be considered a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page addition does not allow you to perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Auto Response