Main Capabilities Auto Respond
Aweber provides you with the Following key features:
the ability to import / server the email database
a vast range of templates
a few marketing automation performance
responsive email designs
RSS / blog to-email functionality
phone, email and live chat support
integrations with third party programs Auto Respond
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat support is all available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat support.
Furthermore, there’s no magic to Proceed through to contact service – related phone number and email details can be viewed quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a novice to email Marketing, then this type of easy accessibility to good-quality support is a strong argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the largest collections of e-newsletters templates accessible: there are more than 700 available.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The layouts – some of them seem slightly dated. I’d believe them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with just a bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the option of coding your own too. Auto Respond
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out based on a schedule that you define. Back in Aweber, this is called’Blog broadcasts’, although technically you can take advantage of this attribute with any content which has an RSS feed.
This functionality is Particularly useful for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from the site – this can be a big time-saver.
It is worth noting that You can not use the standard Aweber template layouts for RSS-to-email functions – you need to choose from a set of templates which are made specifically for this purpose.
On the plus side, there are quite Some of them to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works fine, but I think there’s definitely some large room for improvement here.
One thing that you can not use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your mails are very likely to seem more consistently and exhibit more faithfully across email customers – however merely using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be great to find some of the templates freshened up a little, and also the addition of some attractive web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the option to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Need to answer some questions regarding how you collected the information you are importing. If your list is on the bigger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are routed based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — and the program of tags to determine what should be sent to whom and when (see previously ).
But I Think this functionality needs to go a bit further really – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which types of user behaviour can trigger mailouts.
For instance, at Getresponse, you can use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. Auto Respond
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’okay’.
On the other hand It’s very easy To set up follow up emails based on time period – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a little more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or combine automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’ll probably need to appear at other goods, especially Getresponse, which provides’marketing automation’ functionality that pops up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have yet seeing the reactive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The absence of this functionality is not a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a lot of campaigns each month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of each, and sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a couple of distinct variations of your email (using either different content or theme headers), send them to a sample of your information, and your e-marketing option will roll the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to make and test four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales team that it’s coming back over the upcoming few months, but if you believe you are going to want this operation desperately you could be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor key stats like open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, including
that the growth of lists over time
an overview of sign up methods
where people are opening your email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber level
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or even Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Seem to have the ability to acquire more of an summary of information in one place, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present most of the reporting data onto a single dashboard (which you can then use to drill down to specifics). Auto Respond
A Great feature of Aweber is the Flexibility it gives you about how you need to deal with the opt-in process.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after completing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all of competing options provide their customers with this selection.
Aweber Provides an adequate range of integrations with different solutions. You will find over 400 integrations available which enable you to join Aweber to various kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
Some of them involve dedicated widgets; others demand including a snippet of code into a site; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that seems to be the default’standard’ email advertising choice for a lot of apps), but you also shouldn’t have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Data in Aweber is Pretty straightforward. You may produce segments not only based on the contents of any field in your database, but also on consumer activity too – emails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and simple to use.
It’s a bit tricky however To figure out how to get to the screen where you create the segments – you basically have to visit a’manage subscribers’ section, search for a number of readers and save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at once, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a dealership with a mailing list containing a field called’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in 1 go.
In an ideal world you would just be Able to select the applicable segments and send the message to those three classes. With Aweber however – that isn’t possible. You’d have to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the air; so ultimately it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I’d say Aweber is a Solid email marketing tool.
It is not the best product of its Kind available, but it is reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing solution.
The primary Facets of the product That will nudge me Aweber’s direction are its ease-of-use and thorough support. The latter may be especially important for some potential users, particularly those starting out in e-marketing with no truckload of specialized abilities (you probably won’t get stuck, but if you do, you are able to talk to an actual person being on an actual phone line about your issue ).
Additionally, it’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made up your mind on if this is the e-marketing alternative for you, here is a simple breakdown of the important advantages and disadvantages of utilizing it: Auto Respond
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market that offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing products and according to Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its kind out there, it is cheaper than many similar options.
It lets you choose whether to subscribe people to your listing on a single or double opt-in basis.
It has good import functionality, together with the option to import a wide assortment of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic range of third party applications and programs.
It includes a very large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively easy and you may use both area contents and consumer action (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber for a quotation.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that potential users may enjoy is that all of features are available on all programs – unlike any competing goods you don’t need to be on more costly plans to unlock specific functionality.
That said, The functionality on Aweber – as we’ll see below – isn’t necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic however).
It is worth noting that the above Comparisons don’t actually apply to very little lists nonetheless – if you have a little email database, a number of these competing goods are better worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses as outlined previously, but they restrict the number of e-newsletters which you can send to them. For the interest of a comparison, I have referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these plans are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you of course is to avail of its free trial. Auto Respond