Description of Getresponse Auto Reply Email
Getresponse is primarily an email Advertising program Which Allows you to: Auto Reply Email
Import and host a mailing list and also catch data onto it
generate newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is getting more of an’all-in-one’ marketing alternative.
Besides email marketing, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all the crucial stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the crucial qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer both of these channels – if phone service is a deal-breaker for you you might want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I’ve not had to use it very often (a fantastic thing) but once I’ve I have discovered it to be a small mixed bag (less of a good thing). A number of those live chat support I have received has been outstanding, and I have not needed to wait too much time to chat with a broker; the email support .
Some of the feedback I have from our readers will suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these kinds of businesses, I expect it often boils down to who you get daily. Auto Reply Email
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify individuals who did not participate with an e-newsletter that you shipped and put them in a segment of readers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your emails, and time your future mailouts based on this info
’email ROI’: by adding some tracking code to your post-sales webpage on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you could click on one of your subscribers and see in which they signed up from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales tracking) however Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided from the box seem somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough with all the controls supplied; and naturally there’s nothing to prevent you simply designing your HTML email template and minding the code for it.
Furthermore, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, so it is generally pretty straightforward to locate a good starting point to get a template and edit it before you are happy with the plan.
If you’re really not pleased with the templates provided by Getresponse, there is also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (just 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely some improvements which could be made in this area. Auto Reply Email
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you personally — you can put them up so that instantly after someone signals up to a mailing list, they get a welcome message in your company; a week after they can receive a discount deal for some of your products or services; 3 months later they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes in contact preferences
completed trades / targets
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link etc..
This type of performance goes far beyond what has traditionally been available from autoresponders, and allows you to make an individual travel that may be customised to the nth level.
To get a fast overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the pricier programs – the’Guru’ program and up. Auto Reply Email
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads if, instead of simply directing individuals to a (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this regard that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, that could simply be displayed 1,000 times a month.
Additionally, and above all, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (where the system indicates a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a useful feature – then it is definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an additional $15 a month, however quite frustratingly, even though the add-on permits you to display an infinite amount of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier plans (which I guess is exactly what Getresponse want you to do) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button for a quick snapshot of what your email looks like on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so you can preview what your email looks like when the screen is employed in either portrait or landscape mode. Auto Reply Email
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is the necessity to export information to CSV and back to your email marketing tool in order to do mailouts (or the need to export data from the email marketing tool in your CRM to include leads to it).
So when I saw Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – that could possibly eliminate all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it in order to carry out quite basic jobs: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how you could use this operation would be as follows:
You can add a contact to a particular point on a sales pipeline depending on the page of your site they completed a form ;
you could then send a automated email tailored to this pipeline period a few days later;
and based on the action they took with regard to this email (clicking on a particular link etc) you could automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of this communication in the contact’s history. There’s now no way of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, if you click a contact within a deal pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects aren’t displayed. To observe this, you have to go out of the CRM part of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a deal right to a pipeline and input the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it can perform on the automation side is remarkable. I’m hopeful that this attribute becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under the exact same roof is extremely appealing.
The pricing is also very competitive also compared to established webinar solutions. For example, among the primary webinar services, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can really do the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan allows you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can also purchase webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key competitors, especially when you believe that you can connect it in with a built in CRM tool (more about this in a moment). Auto Reply Email
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously a very important point to look at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it in their website:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients collectively, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to have to choose the company’s word for this, but assuming it is true, it’s a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message on your email analytics – this is something I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing concerning deliverability however: to guarantee a high deliverability rate, it’s a good idea to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties utilizing the cheaper plans, competing goods do not make you invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you utilize a single opt-in process, the person registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one opt-in process is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the number of readers on your record. A dual opt-in process is best for verifying that the people subscribing to your list are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated according to a list containing only email addresses).
The good news here is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds pretty fine — but to tell the truth, I think there is a lot of room for advancement with respect to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to switch forms on or off on particular devices or individual pages of your website. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse to some growth-hacking instrument called Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d like to and on the pages I want). Auto Reply Email
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance a little bit tricky at times).
One area I feel that might be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and move them about an e-newsletter, in practice it is fairly user friendly to use and can cause accidental deletion of content, or positioning of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does result in a useful instrument – it’s just that the execution of it could be rather better.
Also, as described above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse supplies is fully functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product I do not use” scenario.
The only down side to the free trial is that it restricts the amount of readers you can send to 1000. It would be useful if this could be raised a bit, as it might help prospective users try out the tool in more’real world’ situations.
There are 3 main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional kinds of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists exceed 100,000 email addresses: that starts at $1199, with accurate pricing depending on prerequisites (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are much more generous than most competing platforms. Auto Reply Email
Distinctions of Every Strategy
Each of the Getresponse plans cover the important basics — key features include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
landing pages – you can only avail of landing pages that allow split testing and unlimited views if you are on a’Pro’ plan or higher
Webinars – this functionality isn’t accessible whatsoever on the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you have a reasonably high number of email addresses onto your own database.
By way of example, in case you’ve got a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of emails each month to, then you might find that hosting it with Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your database however on how many emails you send per month also. If you are delighted to limit the number of emails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service I could think of that comes from considerably cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less functional offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing suppliers — notably Mailchimp – offer completely free accounts for users with a small number of documents (but these do not supply the full assortment of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about features? Auto Reply Email
Getresponse represents among the more cost-effective ways to host and speak with an email database.
It’s also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that offers this’all round’ proposal, and it is what proceeds to persuade us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements can be made into the data capture forms also, particularly for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made to the service offering.
Overall though I speed Getresponse very highly – you receive considerable bang for your dollar with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, substantially so) whilst offering as much, or even more functionality as them.
The reductions you receive when paying for one or two decades of support are extremely generous – you’ll be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its own site and supplying deliverability data for individual e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It comes with a helpful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully functional version of the.
You are able to try out all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can’t control when and where they are displayed on your site.
CRM functionality has to be improved considerably before it could be thought of as a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with users having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of readers you can send messages to to 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Auto Reply Email