Primary Features Auto Reply
Aweber provides you with all the Following key attributes:
the capacity to import / host the email database
a wide range of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email performance
telephone, email and live chat support
integrations with third party apps Auto Reply
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat support is available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat support.
Additionally, there’s no hoops to Proceed through to contact support – relevant phone number and email details can be viewed quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a newcomer to email Advertising, then this sort of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its Competitions, Aweber supply one of the largest sets of e-newsletters templates accessible: you will find more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them seem slightly dated. I’d believe them to be marginally better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a bit of tweaking you should be able to find a proper one for your e-newsletters. There’s, of course, always the option of coding your own also. Auto Reply
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters that get sent out based on your schedule that you define. In Aweber, this can be known as’Blog broadcasts’, though technically you can take advantage of this feature with any material that has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your site – this can be a large time-saver.
It’s worth noting however that You can’t use the normal Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates that are made specifically for this function.
On the other hand, you will find quite A few of these to choose from – more than most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works fine, but I believe there’s definitely some large room for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your mails are very likely to seem more consistently and display more reliably across email clients – however only using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be nice to find some of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the choice to add your readers to a certain pair of autoresponders, and tag them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Need to answer a few questions about how you collected the data you’re importing. If your listing is on the bigger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where emails are sent based on user activities: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — and the program of tags to determine what needs to be sent to whom and when (see above).
However, I Think this operation needs to go a bit further actually – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behavior can activate mailouts.
By way of instance, at Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Auto Reply
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’alright’.
On the other hand It’s very Straightforward To install follow up mails based on time period – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and purchases is a little more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or combine automation principles with tagging to create autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’re likely going to should look at other products, particularly Getresponse, which supplies’advertising automation’ functionality that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have yet seeing the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The absence of this operation is not a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a lot of campaigns each month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, monitoring the performance of every and every sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a few distinct versions of your email (using either differing content or theme headers), send them into a sample of your information, and your e-marketing option will roll out the best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to create and examine four variants of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their own sales team that it’s coming back during the next few months, but if you think you are likely to want this operation desperately you could be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor key stats such as open rate, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / information, such as
that the Increase of lists over the years
an Summary of sign up approaches
where individuals are opening your email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two goods you Seem to be able to acquire more of an overview of information in one spot, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current most of the reporting information onto a single dashboard (that you can then use to drill down to specifics). Auto Reply
A Great feature of Aweber is the Flexibility it gives you about how you need to handle the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed immediately after completing a form; double opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all of competing options provide their clients with this selection.
Aweber Offers an adequate selection of integrations with different solutions. There are over 400 integrations available which allow you to join Aweber to different kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of them involve dedicated widgets; others demand adding a snippet of code into a website; others involve a sync tool such as Zapier.
It is rare that Aweber will plug into other software quite as seamlessly as Mailchimp (which seems to be the default’standard’ email advertising option for a lot of apps), but you shouldn’t have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Data in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on consumer activity too – emails opened, web pages visited, links clicked, products bought and in the future. It is all very flexible and easy to use.
It is a bit tricky however To figure out how to get to the screen where you create the sections – you essentially have to visit a’handle subscribers’ section, search for a number of subscribers and then save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at once, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of example, say you’re a dealership having a mailing list comprising a field called’car version.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in 1 go.
In an Perfect world you’d only be Able to select the applicable segments and deliver the message to those three groups. With Aweber though – this is not possible. You’d have to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the air; therefore finally it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its Kind accessible, but it is reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing solution.
The primary Facets of the product That would nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of specialized abilities (you likely won’t get stuck, but if you do, you can speak with an actual human being on an actual telephone line about your issue ).
Additionally, it’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but if you have not made your mind up on whether this is the e-marketing alternative for you, here’s a simple breakdown of the important advantages and disadvantages of utilizing it: Auto Reply
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market which offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – whilst not the most expensive product of its kind out there, it’s cheaper than many comparable solutions.
It enables you to select whether to join people to your list on a single or double click basis.
It has good import functionality, together with the choice to import a wide range of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a fantastic range of third party applications and apps.
It includes an extremely large range of templates – over its key rivals.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you may use both area contents and consumer action (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that prospective users might like is that all of attributes are available on all plans – unlike any competing products you don’t have to be on more costly plans to unlock specific functionality.
Nevertheless, The functionality available on Aweber – as we will see below – isn’t necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same price as Mailchimp
slightly more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons do not really apply to very small lists however – if you’ve got a little email database, a number of these competing goods are greater worth.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses outlined previously, but they limit the number of e-newsletters which it is possible to send to them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these programs are similar in terms of send volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing is not the Only variable you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you of course would be to avail of its free trial. Auto Reply