Description of Getresponse App Getresponse Confirm
Getresponse is primarily an email marketing program that allows you to: App Getresponse Confirm
Import and host a mailing list and capture data on it
create newsletters which can be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
In addition to email advertising, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does this provide all of the key stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the key features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and various online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer you these two channels – if telephone support is a deal-breaker for you then you might want to consider Aweber, which still provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have never needed to use it very often (a fantastic thing) but when I have I have found it to be a bit of a mixed bag (less of a good thing). Some of the live chat support I’ve received has been excellent, and I have not had to wait too long to chat with an agent; the email service less so.
Some of the comments I have from our readers does suggest that there do have to be improvements made concerning the caliber of service Getresponse offer. As with a number of these types of businesses, I expect it often boils down to who you get on the day. App Getresponse Confirm
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot individuals who didn’t engage with an e-newsletter you shipped and put them in a section of subscribers which you can then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your emails, and period your future mailouts based on this info
’email ROI’: by incorporating some tracking code to your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user information – you could click on one of your subscribers and see where they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is definitely one of most featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided out of the box seem somewhat dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough using the controls provided; and naturally there is nothing to prevent you designing your HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, therefore it is generally pretty simple to locate a good beginning point to get a template and edit it before you’re happy with the plan.
If you’re really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options are not so extensive (only 11 templates are provided – well short of the 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements which could be made in this area. App Getresponse Confirm
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you — you can set them up so that immediately after someone signals up to a mailing list, they receive a welcome message in the company; a week after they can receive a discount offer for a number of your products or services; 3 weeks later they could obtain an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, for example:
subscriptions to particular lists
changes in contact preferences
finished trades / targets
changes in user data
Lately Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a specific link .
This type of functionality goes way beyond what’s traditionally been available from autoresponders, and lets you create a user travel that may be customised to the nth degree.
To get a quick overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available on the more expensive programs – the’Pro’ program and up. App Getresponse Confirm
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads in the event, instead of simply directing people to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something very useful in this respect that most of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce one landing page, which can simply be displayed 1,000 times a month.
Also, and above all, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system indicates a sample of your users different versions of your landing page, computes conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re certainly a useful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an additional $15 per month, but very frustratingly, although the add-on allows you to display an infinite amount of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the more expensive programs (which I guess is exactly what Getresponse want you to do!) .
Getresponse was before its rivals for quite a while using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of what your email looks like on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone preview around, so you may preview what your email looks like when the screen is employed in either portrait or landscape style. App Getresponse Confirm
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is that the necessity to export information to CSV and back into your email marketing instrument in order to perform mailouts (or the necessity to export data from your email marketing tool into your CRM to add prospects to it).
So when I watched Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – that could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it to perform rather basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular point on a sales pipeline depending on the page of your website they completed a form ;
you could then send them a automated email tailored to this pipeline period a couple of days later;
and dependent on the actions they took with regard to this email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and that I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a list of this communication from the contact’s history. There’s currently no method of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And strangely, if you click a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have sent to your leads are not displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this does not display their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain directly to a pipeline and then enter the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the things it could do on the automation aspect is impressive. I’m hopeful that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the idea of getting your email database and your webinar tool under the same roof is extremely attractive.
The pricing is also very competitive too compared to established webinar solutions. For example, among the primary webinar providers, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan permits you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even buy webinars performance as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, especially when you consider that you can link it in with a built in CRM tool (more about that in a moment). App Getresponse Confirm
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always a very important thing to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it in their site:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our clients jointly, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to have to choose the organization’s term for this, but assuming it is accurate, it is a good speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something that I haven’t struck on competing products’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on something relating to deliverability nevertheless: to guarantee a high deliverability speed, it is a good idea to use a system named DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability problems using the cheaper plans, competing products don’t make you invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize a single opt-in procedure, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion speed and so the amount of subscribers on your list. A double opt-in procedure is better for verifying that the people subscribing to a record are using actual email addresses and leads to cleaner data and more precise stats (because open rates etc. ) are calculated according to a list comprising only real email addresses).
Now, the good news is that Getresponse permits you to make use of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds pretty good — but to be honest, I think there’s a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are provided by Getresponse to change forms on or off on specific devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I link my Getresponse to some growth-hacking instrument named Sumo (this allows me to change pop-ups off for cellular users, in addition to display forms precisely as I’d like to and on the webpages I want). App Getresponse Confirm
Overall, Getresponse is really simple to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain performance a little bit tricky at times).
One area I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of articles and transfer them around an e-newsletter, in practice it is quite clunky to use and may cause accidental deletion of material, or placement of it at the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will make for a useful instrument – it’s just that the execution of it could be somewhat better.
Additionally, as explained above, the CRM tool could be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is that it restricts the number of subscribers it is possible to send to 1000. It would be good if that could be increased a bit, as it would help prospective users try the tool out in more’real world’ scenarios.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of plan to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: that begins at $1199, using accurate pricing based on prerequisites (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. App Getresponse Confirm
Distinctions of Every Plan
All the Getresponse plans cover the important basics — key features include:
The ability to import, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you are on a’Pro’ plan or greater
Webinars – that performance is not available whatsoever on the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly if you have a fairly large number of email addresses onto your own database.
For instance, in case you’ve got a mailing list containing between 9,000 and 10,000 documents which you wish to send an infinite number of mails per month to, then you’ll discover that hosting it using Getresponse prices $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses in your own database however on the number of emails you send a month also. If you’re happy to limit the number of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The sole well-known service I can think of that comes in considerably more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your list, it may occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing providers — notably Mailchimp – offer completely free account for users that have a small number of documents (but these do not supply the entire range of features that you get on a paid program ).
As mentioned before, if you’re ready to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about features? App Getresponse Confirm
Getresponse represents among the more cost-effective tactics to host and communicate using an email database.
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that delivers this’all round’ proposal, and it’s what continues to convince us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements can be made to the data capture forms too, particularly for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the service offering.
All in all though I speed Getresponse very highly – you receive considerable bang for your dollar with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain situations, significantly so) whilst offering as much, if not more performance as them.
The reductions you get when paying upfront for a couple of years of support are very generous – you will be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its website and supplying deliverability data for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters really readily.
It includes a useful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully operational version of this.
You are able to try all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can not control when and where they are displayed on your site.
CRM functionality has to be improved substantially before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a little perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. App Getresponse Confirm