Description of Getresponse App Getresponse Com Review
Getresponse is primarily an email Advertising program Which Allows you to: App Getresponse Com Review
Import and host a mailing list and capture data on it
create newsletters which can be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing solution.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does it provide all of the crucial stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the key features to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email support and assorted online tutorials / resources.
Sadly, the telephone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you these two channels – if phone support is a deal-breaker for you you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I’ve never needed to use it very frequently (a good thing) but once I’ve I’ve found it for a small mixed bag (less of a good thing). A number of the live chat service I have received was excellent, and I have not had to wait too much time to chat with a broker; the email service less so.
Some of the comments I have from our readers will indicate that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these types of companies, I expect it boils down to who you get on the day. App Getresponse Com Review
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who did not engage with an e-newsletter you shipped and set them in a section of readers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it in your mails, and time your future mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales webpage on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user information – you can click one of your readers and see in which they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales monitoring ) however Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided out of the box look somewhat dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and of course there’s nothing to prevent you simply designing your HTML email template and importing the code for it.
Furthermore, you will find tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it is generally pretty straightforward to locate a good starting point for a template and edit it until you’re happy with the design.
If you are really unhappy with the templates provided by Getresponse, there’s also the choice of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options aren’t so extensive (only 11 templates are supplied – well short of the 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be made in this region. App Getresponse Com Review
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can put them up so that instantly after somebody signs up to your mailing list, they get a welcome message in your business; a week later they can get a discount offer for a number of your products or services; three months after they could receive an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact preferences
finished transactions / targets
changes in user data
Recently Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This kind of performance goes far beyond what’s traditionally been on offer from autoresponders, and lets you create a user journey that may be customised to the nth degree.
For a fast overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available to the more expensive plans – the’Pro’ plan and up. App Getresponse Com Review
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, instead of simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, which could simply be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system shows a sample of your customers different versions of your landing page, computes conversion speeds, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a helpful attribute – then it is definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an additional $15 per month, however very frustratingly, even though the add-on permits you to show an infinite number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive plans (which I guess is exactly what Getresponse would like one to do) .
Getresponse was before its competitors for quite a while with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive record of your e-newsletter – you just hit on a’mobile preview’ button for a quick snapshot of what your email looks like on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone trailer around, so that you may preview what your email looks like when the display is used in either portrait or landscape style. App Getresponse Com Review
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is the need to export data to CSV and straight back to your email marketing instrument as a way to perform mailouts (or the need to export data from your email marketing tool in your CRM to include prospects to it).
So when I watched Getresponse recently introducing a brand new CRM attribute in their plans I had been intrigued – that could potentially eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it in order to perform quite basic jobs: you can create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your website that they completed a form ;
you could then send them a automated email tailored to that pipeline stage a couple of days later;
and dependent on the actions they took with regard to that email (clicking on a particular link etc) you can automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front — there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a record of the communication in the contact’s history. There is currently no method of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And oddly, when you click on a contact in a deal pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your prospects aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a bargain right to a pipeline and then input the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the stuff it can do on the automation side is remarkable. I’m hopeful that this feature becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the idea of getting your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive also by comparison to based webinar solutions. For instance, one of the primary webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ program permits you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You might even purchase webinars functionality as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key rivals, particularly when you consider you could link it in with a built-in CRM tool (more on this in a moment). App Getresponse Com Review
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important thing to check at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we’re often asked about the quality of our deliverability speed. Since deliverability depends on many things, including the content of your messages, the deliverability rate may vary for each mailing. For our clients collectively, nevertheless, we’re proud to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to take the company’s word for this, but assuming it’s true, it’s a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually gives you the deliverability rate of every message in your email analytics – this is something that I have not encountered on competing products’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability rate, it is a good idea to use a system called DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Though I’ve not encountered any deliverability problems using the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you utilize one opt-in procedure, the individual registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion rate and so the number of readers on your list. A dual opt-in procedure is better for verifying that the folks subscribing to a record are using actual email addresses and contributes to cleaner data and more precise stats (because open rates etc. ) are calculated according to a list comprising only real email addresses).
Now, the good news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there is a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controllers are provided by Getresponse to change forms off or on on particular devices or individual pages of your site. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I connect my Getresponse to some growth-hacking instrument named Sumo (this allows me to switch pop-ups off for cellular users, as well as display forms precisely as I’d like to and on the webpages I need ). App Getresponse Com Review
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance a little bit tricky at times).
One place I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of content and transfer them about an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does result in a helpful tool – it is only that the implementation of it could be somewhat better.
Also, as explained above, the CRM tool might be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse supplies is fully operational and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product I do not use” scenario.
The only down side to this free trial is that it limits the amount of readers you can send to to 1000. It would be good if that could be raised a little, as it might help potential users try the tool out in more’real-world’ situations.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional kinds of plan to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that starts at $1199, with exact pricing depending on prerequisites (if you are considering the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. App Getresponse Com Review
Distinctions of Each Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can only avail of landing pages that allow split testing and unlimited views if you’re on a’Guru’ program or greater
Webinars – this performance is not available whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly in case you’ve got a fairly high number of email addresses on your own database.
For instance, if you have a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of mails per month to, you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database however on how many emails you send a month too. If you are delighted to limit the number of emails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially higher than Getresponse’s.
The only well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your listing, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less operational offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing providers — notably Mailchimp – offer free account for users that have a few documents (but these do not supply the full range of features that you get on a paid program ).
As stated before, if you are ready to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about attributes? App Getresponse Com Review
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It is also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any rival product that offers this’all round’ proposition, and it’s what proceeds to persuade us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture forms also, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
Overall though I speed Getresponse very tremendously – you receive substantial bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst supplying just as much, if not more functionality as them.
The reductions you get when paying for a couple of years of support are very generous – you will be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing characters on its website and providing deliverability data for individual e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It includes a useful landing page founder – but bear in mind that you need to be on a more expensive plan to get the fully functional version of the.
You are able to try out all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms provided aren’t responsive and you can not control when and in which they’re displayed on your website.
CRM functionality has to be improved considerably before it can be considered a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing structure is a bit perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to perform A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. App Getresponse Com Review