Primary Features Amazon Ses Vs Aweber
Aweber provides you with the Following key attributes:
the capacity to import / server an email database
a vast assortment of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third party programs Amazon Ses Vs Aweber
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat service is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat support.
Additionally, there’s no magic to Go through to get service – relevant phone number and email details may be seen quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this type of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber provide one of the largest collections of e-newsletters templates accessible: you will find more than 700 accessible.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them look slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the option of communicating your own also. Amazon Ses Vs Aweber
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out according to your schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, though technically you can take advantage of this feature with any material that has an RSS feed.
This operation is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from the site – this can be a large time-saver.
It’s worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates which are made specifically for this function.
On the plus side, you will find quite A few of these to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works ok, but I think there is definitely some large space for improvement here.
One thing that you can not use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your emails are very likely to appear more consistently and display more reliably across email customers – however merely using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be great to see some of the templates freshened up a little, and the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you are Given the option to add your readers to a particular pair of autoresponders, and tag them. Not all competing products allow the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Need to answer a few questions regarding how you gathered the information you’re importing. If your list is on the larger side, you can also have to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on user actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — and the program of tags to ascertain what should be routed to whom and when (see above).
But I Think this functionality should go somewhat further actually – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which kinds of user behavior can trigger mailouts.
For instance, at Getresponse, you can use triggers like buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Amazon Ses Vs Aweber
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the plus side it is very Straightforward To install follow up emails based on time interval – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a little more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or unite automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’re likely going to need to appear at other goods, especially Getresponse, which provides’marketing automation’ performance that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have however seeing the responsive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The lack of this operation isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a lot of campaigns every month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the performance of each, and sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a couple of distinct variations of your email (using either different content or theme headers), send them into a sample of your information, along with your e-marketing option will roll the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to create and test four variants of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales staff that it is coming back during the next few months, but if you believe you are going to want this functionality urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. Along with being able to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / information, including
the growth of lists over the years
an Summary of sign up approaches
where people are opening your email (i.e., geographical location)
the history of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Appear to have the ability to acquire more of an summary of information in one spot, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present all the reporting data on a single dashboard (which you can then use to drill down to specifics). Amazon Ses Vs Aweber
A Great feature of Aweber is that the Flexibility it provides you about how you need to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all competing options provide their clients with this choice.
Aweber Offers an adequate selection of integrations with different options. There are over 400 integrations available which allow you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of these involve dedicated widgets; others demand including a snippet of code into a site; others demand a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other software quite as easily as Mailchimp (which appears to be the default option’standard’ email marketing choice for a great deal of apps), but you also should not have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Fairly simple. You can create segments not only based on the contents of any field in your database, but also on consumer activity too – mails opened, web pages visited, links clicked, products bought and in the future. It is all very flexible and easy to use.
It’s a little bit tricky however To work out how to get to the screen where you create the sections – you basically have to go to a’manage subscribers’ section, search for a number of readers and save the search for a segment.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber does not let You broadcast mails to multiple segments at once, however. This will cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of instance, say you are a dealership having a mailing list containing a field known as’car model.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in one go.
In an ideal world you’d just be Able to choose the applicable segments and send the message to all those 3 classes. With Aweber though – that isn’t possible. You would need to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the broadcast; so finally it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not the best product of its own Kind available, but it is reasonably priced, simple to use and comprises most of the key features you’d expect from an email marketing solution.
The primary aspects of the product That would nudge me Aweber’s direction are its own ease-of-use and comprehensive support. The latter may be especially important for some potential customers, particularly those starting out in e-marketing with no truckload of specialized abilities (you probably won’t have stuck, but if you do, you are able to speak with an actual person being on a real phone line about your problem).
Additionally, it’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you haven’t made your mind up on if this is the e-marketing alternative for you, here’s a brief breakdown of the key advantages and disadvantages of using it: Amazon Ses Vs Aweber
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market that offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – whilst not the cheapest product of its type out there, it is cheaper than many comparable solutions.
It enables you to choose whether to join people to your list on a single or double click basis.
It’s good export functionality, with the choice to import a broad range of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party tools and programs.
It includes an extremely large range of templates – over its key rivals.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting data is relatively easy and you may use both area contents and consumer action (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber for a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users might like is that all features are available on all plans – unlike any competing goods you don’t have to be on more costly plans to unlock certain functionality.
That said, The performance available on Aweber – as we’ll see below – isn’t necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the exact same cost as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t actually apply to very small lists nonetheless – if you have a small email database, a number of these competing products are greater worth.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the very same quantities of email addresses outlined above, but they restrict the number of e-newsletters that it is possible to send to them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these programs are similar in terms of send volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Of course, pricing is not exactly the Only factor you need to base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is for you naturally is to avail of its free trial. Amazon Ses Vs Aweber