Description of Getresponse All In One Email Marketing Software
Getresponse is primarily an email marketing program that allows you to: All In One Email Marketing Software
Import and host a mailing list and also capture data onto it
create newsletters that could be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does this provide all the crucial stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down to the crucial qualities to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and various online tutorials / resources.
Sadly, the telephone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer you both of these channels – if telephone service is a deal-breaker for you then you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I have not had to use it quite often (a fantastic thing) but when I’ve I’ve discovered it for a bit of a mixed bag (less of a good thing). A number of the live chat service I have received has been outstanding, and I haven’t needed to wait too long to chat with a broker; the email support less so.
Some of the feedback I’ve got from our readers does indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these kinds of businesses, I expect it often boils down to that you get daily. All In One Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t participate with an e-newsletter you sent and put them in a segment of readers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your emails, and period your future mailouts according to this info
’email ROI’: by adding some tracking code to your post-sales webpage on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user information – you could click one of your subscribers and see where they signed up from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales tracking) however Getresponse’s reporting application is decidedly one of most fully featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided from the box seem somewhat dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and naturally there is nothing to stop you simply designing your own HTML email template and minding the code for this.
Furthermore, you will find tons of templates to choose from — over 500 — and they are presented in easy-to-understand classes, therefore it’s generally pretty straightforward to find a good beginning point for a template and then edit it before you are happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there’s also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not so extensive (just 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements which could be created in this region. All In One Email Marketing Software
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can set them up so that instantly after someone signs up to your mailing list, they receive a welcome message in the company; a week later they can receive a discount deal for some of your products or services; 3 weeks after they could obtain an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the example above, and action-based messages may be triggered by user actions or information, for example:
contributors to particular lists
changes connected preferences
completed trades / targets
changes in user data
Recently Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link etc..
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and lets you create a user travel which may be customised to the nth level.
To get a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available to the more expensive plans – the’Pro’ plan and up. All In One Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads if, instead of simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse provides something very useful in this respect that most of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce one landing page, which could simply be displayed 1,000 times per month.
Additionally, and very importantly, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (whereby the system shows a sample of your users different versions of your landing page, computes conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they are unquestionably a helpful attribute – then it’s definitely worth considering one of the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an additional $15 a month, but quite frustratingly, even though the add-on permits you to show an infinite amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the more expensive plans (which I guess is exactly what Getresponse want one to do) .
Getresponse was before its rivals for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button to get an instant snapshot of your email looks like on a smartphone (see image right).
Not only this but you can’flip’ the smartphone preview around, so you can preview what your own email looks like when the display is used in either portrait or landscape style. All In One Email Marketing Software
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the need to export information to CSV and back into your email marketing instrument in order to do mailouts (or the necessity to export info from your email marketing tool in your CRM to add leads to it).
When I saw Getresponse recently introducing a brand new CRM attribute into their plans I was intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it in order to carry out quite basic tasks: you can create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline stage.
An example of how you could use this functionality is as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your website that they completed a form on;
you could then send them a automated email tailored to that pipeline stage a few days afterwards;
and based on the action they took with regard to that email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a list of this communication in the contact’s history. There is currently no method of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And strangely, when you click a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads are not displayed. To see this, you need to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain right to a pipeline and input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the stuff it can perform on the automation aspect is remarkable. I’m optimistic that this attribute becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the notion of getting your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. For example, among the leading webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might even buy webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key rivals, especially once you believe you could connect it in with a built in CRM tool (more on that in a moment). All In One Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important thing to look at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability prices; but Getresponse seems pretty open about this, with this to say about it on their own website:
At GetResponse we’re often asked about the quality of the deliverability rate. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients collectively, nevertheless, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you are going to need to take the organization’s term for this, but assuming it is true, it is a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message in your email analytics – this is something I haven’t struck on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse up on something concerning deliverability however: to guarantee a high deliverability speed, it is advisable to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties utilizing the cheaper plans, competing goods don’t force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in process, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single opt-in process is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion speed and so the number of readers on your list. A dual opt-in process is better for verifying that the folks subscribing to a list are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated according to a list comprising only real email addresses).
Now, the fantastic news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds quite good — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controls are offered by Getresponse to change forms on or off on specific devices or individual pages of your website. In the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I connect my Getresponse to some growth-hacking instrument named Sumo (that allows me to switch pop-ups off for cellular users, as well as display forms exactly as I’d like to and on the pages I need ). All In One Email Marketing Software
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain functionality just a little bit tricky at times).
1 place I think that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of content and move them about an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of material, or placement of it in the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does make for a helpful tool – it is just that the execution of it might be somewhat better.
Additionally, as described above, the CRM tool might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is completely functional and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product I don’t use” scenario.
The only down side to this free trial is that it restricts the number of readers you can send to to 1000. It would be useful if that could be raised a little, as it would help potential users try the tool out in more’real-world’ scenarios.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, many additional types of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: that begins at $1199, with exact pricing depending on requirements (if you’re considering the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. All In One Email Marketing Software
Distinctions of Every Plan
All the Getresponse plans cover the important basics — key features include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of all landing pages that enable split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – that functionality isn’t accessible at all around the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you have a reasonably high number of email addresses on your own database.
For example, in case you’ve got a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of emails each month to, you might discover that hosting it using Getresponse prices $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses in your database however on how many emails you send per month too. If you are delighted to limit the number of emails sent via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service I could think of that comes in considerably more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your listing, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less functional offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – provide completely free accounts for users that have a few records (but these do not supply the full assortment of features that you get on a paid program ).
As mentioned before, if you’re prepared to pay upfront for 1 or 2 years, you can avail of significant discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? All In One Email Marketing Software
Getresponse represents among the more cost-effective ways to host and speak using an email database.
It is also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any competing product that delivers this’all around’ proposition, and it is what proceeds to persuade us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements could be made to the data capture types also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the support offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain situations, significantly so) whilst supplying as much, or even more performance as them.
The discounts you get when paying upfront for one or two years of service are extremely generous – you will be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing figures on its own website and providing deliverability data for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page creator – but bear in mind you need to be on a more expensive strategy to get the fully operational version of the.
You are able to test all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM functionality has to be improved considerably before it can be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those provided by competing products.
The pricing structure is a bit perplexing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. All In One Email Marketing Software