Main Capabilities Affordable Email Marketing
Aweber provides you with the Following key attributes:
the capacity to import / host the email database
a vast assortment of templates
some marketing automation performance
responsive email designs
RSS / blog to-email functionality
phone, email and live chat support
integrations with third party apps Affordable Email Marketing
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is all available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat support.
Furthermore, there’s no magic to Go through to contact service – relevant phone number and email details can be seen very easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this type of simple accessibility to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber supply one of the largest collections of e-newsletters templates available: you will find more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them seem slightly dated. I would consider them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the option of communicating your own also. Affordable Email Marketing
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you specify. In Aweber, this is called’Blog broadcasts’, though technically you can use this attribute with any material which has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your website – this can be a big time-saver.
It is worth noting that You can not use the standard Aweber template designs for RSS-to-email functions – you have to choose from a set of templates which are specifically designed for this purpose.
On the other hand, there are quite Some of them to choose from – over most other e-marketing solutions I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works ok, but I believe there is definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your mails are likely to seem more consistently and display more faithfully across email customers – but only using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be great to find some of the templates freshened up a little, and also the addition of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the choice to add your readers to a certain pair of autoresponders, and tag them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you may Have to answer some questions regarding how you collected the information you’re importing. If your listing is on the bigger side, you can also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where emails are sent based on consumer actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to a degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — along with the program of tags to determine what needs to be routed to whom and when (see above).
However, I Think this functionality should go somewhat further really – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behaviour can trigger mailouts.
For example, at Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Affordable Email Marketing
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the plus side it is very Straightforward To set up follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and a’follow us on social media’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a little more complex than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or unite automation rules with tagging to create autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in really advanced manners, you’re likely going to should appear at other goods, particularly Getresponse, which provides’marketing automation’ functionality that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of smartphones and tablets, this definitely is a good feature.
1 minor Gripe I have however regarding the responsive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The absence of the operation isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a lot of campaigns every month.
Split testing (also known as A/B testing) involves sending variations of your e-newsletters to some of your mailing list, monitoring the operation of every , and sending the’best’ version to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a few distinct versions of your email (using either different content or subject headers), send them into a sample of your information, and your e-marketing solution will roll out the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could create and examine four variations of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales staff that it’s coming back during the upcoming few months, but if you believe you are going to want this operation urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look at a lot of additional Helpful analytics / advice, such as
the growth of lists over time
an overview of sign up methods
where people are opening your email (i.e., geographical location)
the background of an individual’s action – you can see past clicks and opens etc. at a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Appear to have the ability to get more of an summary of information in one spot, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current most of their reporting data onto a single dashboard (which you can then use to drill down to specifics). Affordable Email Marketing
A Great feature of Aweber is that the Flexibility it provides you about how you want to deal with the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all competing solutions provide their customers with this selection.
Aweber Offers an adequate range of integrations with different solutions. There are more than 400 integrations available which enable you to join Aweber to different kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of these involve dedicated widgets; others involve adding a snippet of code into a site; others involve a sync tool such as Zapier.
It’s rare that Aweber will plug into other applications quite as easily as Mailchimp (which seems to be the default’standard’ email advertising choice for a lot of programs ), but you shouldn’t have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty straightforward. You may produce sections not only depending on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and simple to use.
It is a bit tricky however To figure out how to reach the screen where you make the sections – you basically have to go to some’manage subscribers’ section, search for a number of subscribers and save the search as a section.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at once, however. This will cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you are a dealership with a mailing list comprising a field known as’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to those three sections in one go.
In an ideal world you’d just be Able to select the relevant segments and send the message to all those 3 classes. With Aweber though – that isn’t possible. You would need to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the broadcast; therefore finally it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its Kind accessible, but it is reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing alternative.
The primary Facets of the Item That will nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter may be especially important for some potential customers, especially those starting out in e-marketing without a truckload of specialized skills (you probably won’t get stuck, but if you do, you can speak with a real human being on a real telephone line about your problem).
In Addition, It’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made up your mind on if this is the e-marketing solution for you, here is a brief breakdown of the important pros and cons of using it: Affordable Email Marketing
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options out there which offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – whilst not the cheapest product of its type on the market, it’s more affordable than many comparable solutions.
It lets you select whether to join people to your listing on a single or double opt-in basis.
It has good export performance, with the option to import a wide assortment of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party applications and apps.
It comes with an extremely large range of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively easy and you may use both area contents and user action (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will have to call Aweber for a quotation.
A 14% discount is available If you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Construction that prospective users might like is that all of attributes are available on all plans – unlike any competing goods you do not need to be on more costly plans to unlock certain performance.
That said, The functionality on Aweber – as we’ll see below – is not necessarily as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It is worth noting that the aforementioned Comparisons do not really apply to very little lists nonetheless – if you have a small email database, several of the competing goods are better value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the same amounts of email addresses as outlined above, but they restrict the amount of e-newsletters which you can send them. For the interest of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these plans are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced roughly in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you need to base your choice on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is to you naturally is to avail of its free trial. Affordable Email Marketing