Intro Advantages Of Email Marketing Services
When I asked you to name an email Marketing instrument, what would you say? Advantages Of Email Marketing Services
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email advertising continues to be Dominated by the same big players for the last decade. Which means they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to see if it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Advantages Of Email Marketing Services
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your company name, website, Industry, address, business size, record size and also the type of content you plan to send.
Then, You Have to confirm your Website (or domain ).
This remains part of this approval process, and MailerLite will Simply ask which email is associated to that domain in order that they can email you a confirmation link.
Once you’ve completed these Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you’re a fantastic match for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and play with the features, but you won’t be able to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps are not ideal for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to handle The majority of your email advertising.
(We’ll get to automations shortly, don’t worry.)
But whether it’s a brand new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, with the choice of altering the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Aside from a few added choices, most of these will follow The exact same step-by-step process of a normal campaign.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from among the pre-designed email templates — which will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template from the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Kinds of articles to your email, including videos, merchandise columns, and social connections.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you can select your groups or segments.
The tab also allows you To build segment-like rules , in case your targeting is not quite perfect.
Finally, right before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that is immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Advantages Of Email Marketing Services
Managing Your Subscribers
Having granular control over your readers is arguably one of The most important facets of any email advertising program today.
Because highly personalized efforts Are Essential if You are searching to increase clicks, opens, and, above all, your conversions.
And while most providers allow you to”label” subscribers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a section only when they fulfill the Specified rules, and will be automatically inserted or eliminated so.
Here is what establishing a rule looks like:
Notice the way you can even combine Rules, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or via an Automation principle — that we will get into in a moment — and they don’t have any value besides what you call them.
As you start to use this platform, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re unsure:
Basically, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers collectively based on a frequent denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. Besides, they are discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as name, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field data in distinct columns… or may easily add these fields to a types which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added into a form:
I will not go too much to the form Things here because I have an entire section on that below, but this is the approach I’d recommend if you wished to use this feature.
Again, as Soon as You’ve collected your custom field data from new Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it’s important that you know this is a feature you can use.
Overall, it’s reasonable to say MailerLite has their subscriber Direction and personalization features on stage. Advantages Of Email Marketing Services
If you’re not impressed by what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it does offer a great base to work from if, for example the majority of us, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all finally do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is better than some dedicated alternatives *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Adequate pair of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to display it on particular pages.
Despite starting off super basic, the form designer allows you To customize everything from the kind style, subjects, background, name, input fields and, of course, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to some form than just its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form functions, such as adding extra fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, That can replace the embedded kind also prevents users .
Last but certainly not least, you Can assess the way your form screens on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but like I said before, you can even create popup forms in MailerLite.
While the Vast Majority of this installation Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a fantastic base to work from and the editor is at least as simple to use for this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid tools such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup types.
And, like before, you can perform with the styling options to get it Matched with your branding.
Finally, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have both.
This is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation stats, and kind signups.
Clicking into any campaign will Give you specific coverage for that campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see your subscribers interacted with your mails compared to another.
Reports for automations are also Accessible under the’Automations’ tab, even though I found these to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available statistics more than sufficient to meet their demands.
What is email advertising without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have ever used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something which certainly can not be said for every email advertising program.
After establishing your trigger, you can Start adding steps to your workflow.
These steps can be anything from sending an email, including a Postpone, a conditional split, or an action, like moving a subscriber or upgrading their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional components. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for moving Readers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into various groups that activate new automation workflows. It is just much less efficient…. yet.
Another matter of efficacy here is when generating new emails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your subject line that appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, but as Soon as You’ve created your email, clicking on the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending options.
Finally, your email will be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email within your automation block, which means it’s possible to find an concept about what it contains at a glance.
While this procedure may seem like A grind on paper, it’s really much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, so you will likely find that this downgrade in functionality.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s 1 Kind of automation You will not find in MailerLite, and that I think that it’s important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with all the webpages on your site.
This kind of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or plan to use, you might want to skip this one. Advantages Of Email Marketing Services
The cost of MailerLite is undoubtedly one of the tools biggest Selling things, and let us face it, most of us love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it’s still an wonderful option for anyone starting out.
And what about the top plans?
It turns out, at approximately half of the Cost of this competition generally, MailerLite is undoubtedly among the cheapest options available on the industry. Plus, if you are willing to pay annually, you are also able to get an even better discount.
In fact, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is one of the email marketing tools The (very crowded) sector in recent decades, which is no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the comments. Advantages Of Email Marketing Services