Description of Getresponse Advanced Email Marketing Software
Getresponse is primarily an email Advertising program that allows you to: Advanced Email Marketing Software
Import and host a mailing list and catch data onto it
create newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does it provide all of the crucial stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the key features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone support has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer you these two channels – if telephone support is a deal-breaker for you then you might want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have not had to use it quite frequently (a good thing) but once I have I’ve found it to be a small mixed bag (less of a good thing). Some of those live chat service I’ve received has been excellent, and I have not needed to wait too long to talk to a broker; the email service less so.
Some of the comments I have from our readers will suggest that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these types of businesses, I expect it often boils down to who you get daily. Advanced Email Marketing Software
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features Which Are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter you shipped and set them in a segment of readers that you can then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your emails, and time your future mailouts based on this information
’email ROI’: by adding some tracking code to your post-sales webpage on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you could click on one of your readers and see where they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is definitely one of most fully featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided from the box look a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and naturally there’s nothing to prevent you designing your HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, therefore it’s generally pretty simple to locate a good starting point to get a template and then edit it before you’re delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (only 11 templates are supplied – well short of the 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements that could be made in this region. Advanced Email Marketing Software
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you — you can put them up so that immediately after somebody signals up to your mailing list, they get a welcome message in your company; a week after they can receive a discount offer for some of your goods or services; 3 weeks after they could receive an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the illustration above, and also action-based messages may be triggered by user actions or information, such as:
subscriptions to certain lists
changes in contact tastes
finished trades / goals
changes in consumer information
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This kind of performance goes far beyond what has traditionally been on offer from autoresponders, and lets you create an individual journey which may be customised to the nth level.
To get a fast overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the more expensive plans – the’Pro’ plan and up. Advanced Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads if, rather than simply directing people to a (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse offers something very useful in this respect that most of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, which could simply be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing performance on the cheapest Getresponse plan (where the machine shows a sample of your users different versions of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a useful feature – then it’s definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an extra $15 per month, but very frustratingly, although the add-on allows you to display an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier plans (which I suppose is exactly what Getresponse want you to do) .
Getresponse was before its competitors for quite a while with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button for a quick snapshot of what your email resembles on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so you may preview what your own email looks like when the display is employed in either portrait or landscape style. Advanced Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is the need to export information to CSV and back to your email marketing instrument as a way to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to add prospects to it).
So when I saw Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – this could potentially eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it in order to carry out quite basic tasks: you can create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a specific point on a revenue pipeline depending on the page of your site that they completed a form on;
you can then send them a automated email tailored to this pipeline stage a couple of days later;
and based on the actions they took with regard to that email (clicking on a particular link etc) you could automatically move them on another phase of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all good news about the CRM front — there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a record of this communication from the contact’s history. There is now no method of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, when you click on a contact within a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you have sent to your prospects are not displayed. To observe this, you need to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then enter the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the things it can do on the automation aspect is remarkable. I’m optimistic that this attribute gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the idea of having your email database along with your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive also by comparison to established webinar solutions. For instance, one of the leading webinar providers, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can even purchase webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key rivals, particularly when you consider you could connect it in with a built-in CRM tool (more about that in a minute ). Advanced Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important thing to look at when choosing an email marketing tool.
Not all email advertising providers are that forthright about their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it in their own website:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients collectively, however, we’re pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the organization’s word for this, but assuming it’s accurate, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something that I haven’t encountered on rival products’ metrics. A thumbs up for this.
I really do need to pull Getresponse on something relating to deliverability nevertheless: to ensure a high deliverability speed, it’s advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I’ve not struck any deliverability problems using the less costly plans, competing products do not make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize one opt-in procedure, the person signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one opt-in process is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the amount of readers on your list. A dual opt-in process is better for verifying the people subscribing to a record are using actual email addresses and contributes to cleaner data and more accurate stats (because open rates etc. are calculated based on a list containing just email addresses).
The fantastic news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controllers are offered by Getresponse to change forms off or on on particular devices or pages of your website. At the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I link my Getresponse into some growth-hacking tool called Sumo (this allows me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d like to and onto the webpages I need ). Advanced Email Marketing Software
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain performance just a little bit tricky at times).
1 area I think that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of articles and transfer them around an e-newsletter, in practice it’s quite clunky to use and can cause accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a helpful instrument – it is only that the execution of it might be somewhat better.
Additionally, as described above, the CRM tool could be better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse supplies is fully operational and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product I don’t use” scenario.
The only down side to this free trial is that it limits the amount of subscribers it is possible to send to 1000. It would be useful if this could be increased a little, as it would help potential users try out the tool in more’real world’ scenarios.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, several additional kinds of strategy to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: that starts at $1199, using exact pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Advanced Email Marketing Software
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ plans up
Landing pages – you can only avail of landing pages which enable split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – this functionality isn’t accessible at all around the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially in case you have a fairly high number of email addresses on your own database.
For instance, if you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of mails per month to, then you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database however on how many emails you send a month also. If you’re delighted to limit the number of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – offer completely free accounts for users that have a few records (but these don’t supply the full range of features that you get on a paid plan).
As mentioned before, if you’re ready to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Advanced Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and communicate using an email .
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that offers this’all around’ proposition, and it’s what continues to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture types too, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst offering just as much, if not more performance as them.
The reductions you get when paying upfront for a couple of years of service are extremely generous – you will be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its reporting and thorough split testing features are powerful.
Getresponse is clear about deliverability rates, publishing figures on its website and supplying deliverability statistics for person e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a helpful landing page creator – but bear in mind you need to be on a more expensive plan to get the fully functional version of this.
You are able to test out all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied aren’t responsive and you can not control when and in which they are displayed on your website.
CRM performance has to be improved substantially before it can be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those supplied by competing goods.
The pricing arrangement is a bit perplexing, with users having to pay something of a superior to get the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page add-on does not allow you to execute A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Advanced Email Marketing Software