Description of Getresponse Activecampaign
Getresponse is primarily an email marketing program that allows you to: Activecampaign
Import and host a mailing list and also capture data onto it
create newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all of the crucial stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and assorted online tutorials / tools.
Regrettably, the phone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you these two channels – if telephone service is a deal-breaker for you then you may wish to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I have never needed to use it very frequently (a fantastic thing) but once I have I’ve found it for a small mixed bag (less of a good thing). A number of the live chat service I’ve received was excellent, and I have not needed to wait too long to chat with an agent; the email service .
Some of the comments I have from our readers does indicate that there do have to be improvements made in terms of the caliber of support Getresponse offer. As with a lot of these types of businesses, I expect it often boils down to that you get daily. Activecampaign
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot individuals who did not participate with an e-newsletter that you shipped and put them in a segment of readers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action on your mails, and time your future mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you can click on one of your subscribers and see where they signed from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied from the box look a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and vision easily enough using the controls supplied; and naturally there is nothing to prevent you simply designing your HTML email template and importing the code for this.
Furthermore, you will find tons of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it’s generally pretty simple to find a good starting point to get a template and edit it until you’re delighted with the plan.
If you’re really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options are not so extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements which could be created in this region. Activecampaign
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can set them up so that immediately after somebody signs up to a mailing list, they get a welcome message from the business; a week after they could receive a discount offer for some of your goods or services; 3 months later they could receive an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes in contact tastes
completed trades / goals
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This type of performance goes way beyond what’s traditionally been on offer from autoresponders, and lets you create an individual travel which can be customised to the nth level.
To get a fast overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available on the more expensive plans – the’Pro’ program and up. Activecampaign
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads if, rather than simply directing individuals to some (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture form.
Getresponse provides something quite beneficial in this regard that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that could only be displayed 1,000 times per month.
Additionally, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (where the machine indicates a sample of your customers different versions of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re certainly a useful feature – then it is definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an extra $15 per month, but quite frustratingly, although the add-on permits you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for one of the more expensive plans (which I guess is what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit a’cellphone preview’ button to get an instant snapshot of what your email resembles on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so you can preview what your email looks like when the display is employed in either portrait or landscape style. Activecampaign
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is the need to export information to CSV and back to your email marketing tool in order to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to add prospects to it).
When I saw Getresponse lately introducing a new CRM attribute in their plans I had been intrigued – that could possibly do away with all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it to carry out rather basic tasks: you can create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a particular point on a revenue pipeline depending on the page of your website that they finished a form on;
you could then send a automated email tailored to this pipeline stage a few days afterwards;
and based on the action they took in regards to this email (clicking on a particular link etc) you could automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a list of the communication in the contact’s history. There’s currently no way of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And oddly, when you click a contact within a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your prospects aren’t displayed. To observe this, you need to go out of the CRM section of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so does not display their history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a bargain directly to a pipeline and then enter the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the things it could do on the automation aspect is remarkable. I am hopeful that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of having your email database along with your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of example, among the leading webinar providers, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, especially once you consider you could connect it in with a built-in CRM tool (more about this in a minute ). Activecampaign
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously a very important thing to look at when choosing an email marketing tool.
Not all email advertising providers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, however, we are pleased to say our overall deliverability rate now stands at 99%.
Obviously you’re going to need to take the organization’s term for this, but assuming it is true, it’s a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of every message in your email analytics – that is something I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing concerning deliverability however: to guarantee a high deliverability speed, it’s advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties using the less costly plans, competing products do not make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in process, the person registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it really easy for users to sign up for your mailing list; additionally, it generally increases conversion rate and therefore the number of subscribers on your record. A double opt-in procedure is best for verifying the folks subscribing to a record are using actual email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated according to a list comprising only real email addresses).
Now, the fantastic news is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty fine — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on specific devices or individual pages of your site. In the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I connect my Getresponse into a growth-hacking instrument called Sumo (that allows me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the pages I want). Activecampaign
Overall, Getresponse is really straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain performance a bit tricky at times).
1 place I feel that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and transfer them around an e-newsletter, in practice it is fairly user friendly to use and may lead to accidental deletion of material, or placement of it in the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a useful instrument – it is only that the execution of it could be rather better.
Also, as explained above, the CRM instrument might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial that Getresponse provides is fully functional and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product that I do not use” scenario.
The only down side to this free trial is that it restricts the amount of subscribers it is possible to send to to 1000. It would be good if this could be raised a bit, as it might help potential users try out the tool in more’real-world’ situations.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional types of strategy to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: this begins at $1199, with accurate pricing depending on requirements (if you’re interested in the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Activecampaign
Distinctions of Each Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
landing pages – you can only avail of landing pages which allow split testing and boundless views if you’re on a’Guru’ plan or higher
Webinars – that functionality isn’t available at all on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially if you have a fairly large number of email addresses on your own database.
By way of example, if you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an unlimited number of mails per month to, then you’ll discover that hosting it with Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses in your database however on the number of emails you send a month also. If you’re delighted to limit the amount of emails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service I could think of that comes in considerably more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your list, it might occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less functional offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — especially Mailchimp – offer completely free accounts for users with a small number of records (but these do not offer the entire range of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about features? Activecampaign
Getresponse represents among the more cost-effective ways to host and communicate with an email database.
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any rival product that delivers this’all round’ proposition, and it is what continues to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture forms too, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
All in all though I rate Getresponse very highly – you receive considerable bang for your buck with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst supplying as much, or even more performance as them.
The discounts you receive when paying for a couple of years of service are extremely generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its own reporting and comprehensive split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its own site and providing deliverability data for individual e-newsletters that you send.
It offers a very flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a helpful landing page founder – but keep in mind that you have to be on a more expensive plan to get the fully functional version of this.
You are able to test out all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied are not responsive and you can’t control when and where they’re displayed on your site.
CRM functionality needs to be improved considerably before it can be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing structure is a bit confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of readers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Activecampaign