Description of Getresponse Activecampaign Email Marketing Software
Getresponse is primarily an email Advertising program Which Allows you to: Activecampaign Email Marketing Software
Import and host a mailing list and also catch data on it
create newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does this provide all the crucial stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down to the crucial features to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email service and various online tutorials / tools.
Sadly, the phone support has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer these two channels – if phone service is a deal-breaker for you you might want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I’ve never needed to use it quite frequently (a fantastic thing) but when I have I have discovered it to be a small mixed bag (less of a good thing). A number of those live chat service I have received has been outstanding, and I have not had to wait too long to chat with an agent; the email support less so.
Some of the feedback I have from our readers will indicate that there do need to be improvements made concerning the quality of support Getresponse offer. As with a lot of these kinds of businesses, I anticipate it boils down to who you get daily. Activecampaign Email Marketing Software
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not engage with an e-newsletter that you sent and put them in a section of subscribers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it on your mails, and time your prospective mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales page on your site, you can discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you can click on one of your subscribers and see where they signed up from, where they are found and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) however Getresponse’s reporting application is decidedly one of most featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided from the box seem a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough using the controls provided; and of course there’s nothing to prevent you designing your own HTML email template and importing the code for it.
Additionally, there are tons of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, so it is generally pretty simple to locate a good beginning point for a template and edit it until you’re happy with the plan.
If you’re really unhappy with the templates offered by Getresponse, there’s also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t so extensive (just 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements which could be made in this area. Activecampaign Email Marketing Software
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you personally — you can set them up so that immediately after someone signs up to a mailing list, they receive a welcome message from the business; a week after they can receive a discount deal for a number of your goods or services; three months later they could obtain an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the illustration above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes connected tastes
completed transactions / targets
changes in user data
Recently Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a specific link .
This kind of performance goes way beyond what’s traditionally been on offer from autoresponders, and allows you to create a user travel that may be customised to the nth degree.
To get a quick overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available to the more expensive programs – the’Pro’ plan and up. Activecampaign Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, instead of simply directing individuals to a (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse offers something quite useful in this regard that most of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce one landing page, which can simply be displayed 1,000 times a month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse plan (where the machine shows a sample of your users different variations of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they are certainly a helpful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on for an extra $15 a month, but quite frustratingly, although the add-on allows you to show an infinite amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for a few of the more expensive programs (which I guess is exactly what Getresponse would like you to do!) .
Getresponse was before its rivals for quite some time using its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit a’cellphone preview’ button to get a quick snapshot of what your email looks like on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone trailer around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape mode. Activecampaign Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the necessity to export data to CSV and back into your email marketing instrument in order to do mailouts (or the need to export data from the email marketing tool into your CRM to add prospects to it).
When I watched Getresponse recently introducing a new CRM feature in their plans I was intrigued – this could possibly eliminate all that data exporting and importing, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it to perform rather basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline stage.
An example of how you could use this operation would be as follows:
You can add a contact to a particular stage on a sales pipeline based on the page of your website that they completed a form on;
you can then send them a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the actions they took in regards to that email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a list of the communication from the contact’s history. There’s currently no way of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And oddly, when you click on a contact in a bargain pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects aren’t displayed. To see this, you need to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is tough. You have to add contacts to a list , then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then input the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it could do on the automation side is impressive. I am optimistic that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the idea of having your email database along with your webinar tool under precisely the same roof is very appealing.
The pricing is also very competitive also compared to based webinar solutions. For instance, one of the leading webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan allows you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key competitors, especially once you believe that you can link it in using a built in CRM tool (more about that in a moment). Activecampaign Email Marketing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always a very important thing to look at when selecting an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their own site:
At GetResponse we’re often asked about the quality of the deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers collectively, however, we’re proud to say our general deliverability rate now stands at 99%.
Clearly you are going to need to take the company’s word for this, but supposing it is accurate, it is a good rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of each message on your email analytics – this is something that I haven’t struck on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse on something concerning deliverability however: to ensure a high deliverability speed, it is advisable to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I’ve not struck any deliverability problems using the cheaper plans, competing products don’t make you invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you utilize a single opt-in process, the individual registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it very simple for users to subscribe to a mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your record. A dual opt-in procedure is best for verifying that the people subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising only real email addresses).
The fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds pretty fine — but to tell the truth, I think there’s a lot of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controllers are offered by Getresponse to switch forms off or on on specific devices or individual pages of your website. At the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I link my Getresponse into some growth-hacking tool named Sumo (that enables me to switch pop-ups off for cellular users, as well as display forms precisely as I’d like to and onto the webpages I want). Activecampaign Email Marketing Software
Overall, Getresponse is really straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality just a little bit tricky at times).
One place I feel that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of articles and transfer them about an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of content, or positioning of it in the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will make for a helpful tool – it is just that the implementation of it could be somewhat better.
Additionally, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product I do not use” scenario.
The only down side to this free trial is that it restricts the number of subscribers it is possible to send to 1000. It would be good if this could be increased a little, as it might help potential users try out the tool in more’real-world’ scenarios.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, several additional types of strategy to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: that starts at $1199, with exact pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than most competing platforms. Activecampaign Email Marketing Software
Distinctions of Each Plan
All the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
Landing pages – you can simply avail of landing pages which enable split testing and boundless views if you are on a’Guru’ program or greater
Webinars – that functionality is not accessible at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly in case you have a fairly large number of email addresses on your own database.
For instance, if you have a mailing list containing between 9,000 and 10,000 records which you wish to send an infinite number of mails each month to, then you’ll find that hosting it with Getresponse costs $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses on your own database however on the number of emails you send per month also. If you are happy to limit the number of emails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service that I can think of that comes in significantly more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it may sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less operational offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing suppliers — especially Mailchimp – offer completely free accounts for users with a small number of documents (but these don’t offer the full assortment of features that you get on a paid program ).
As mentioned before, if you’re ready to pay upfront for 1 or two years, you can avail of substantial discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about attributes? Activecampaign Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and communicate with an email database.
It is also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any competing product that delivers this’all round’ proposal, and it’s what proceeds to persuade us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture forms also, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
Overall though I rate Getresponse very tremendously – you receive considerable bang for your dollar with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, substantially so) whilst supplying just as much, if not more performance as them.
The discounts you receive when paying upfront for a couple of decades of service are very generous – you will be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its reporting and thorough split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its site and supplying deliverability data for person e-newsletters you send.
It provides a very flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters very readily.
It includes a useful landing page creator – but bear in mind you need to be on a more expensive strategy to get the fully functional version of the.
You can try out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided aren’t responsive and you can’t control when and in which they’re displayed on your site.
CRM functionality has to be improved considerably before it could be considered a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with customers having to cover something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page add-on doesn’t let you execute A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Activecampaign Email Marketing Software