Main Capabilities A Weber
Aweber provides you with all the Following key attributes:
the capacity to import / host the email database
a vast assortment of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email functionality
phone, email and live chat service
integrations with third party programs A Weber
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat service.
Additionally, there’s no hoops to Go through to get service – related phone number and email details can be seen quite easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Advertising, then this sort of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber provide one of the biggest collections of e-newsletters templates available: you will find more than 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not love all of The layouts – some of them look slightly dated. I would consider them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the option of coding your own also. A Weber
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you specify. Back in Aweber, this is called’Blog broadcasts’, though technically you can use this feature with any material that has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the site – this can be a big time-saver.
It is worth noting however that You can’t use the normal Aweber template layouts for RSS-to-email functions – you need to choose from a set of templates that are made specifically for this function.
On the other hand, you will find quite Some of these to choose from – over most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something that works fine, but I think there is definitely some large room for improvement here.
1 thing that you can not use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your emails are very likely to appear more consistently and exhibit more reliably across email customers – but only using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it would be great to see a few of the templates freshened up a little, and also the addition of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you are Given the choice to add your subscribers to a certain pair of autoresponders, and label them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you may Have to answer some questions about how you collected the information you’re importing. If your list is on the bigger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where emails are routed based on consumer actions: email opens, link clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — along with the application of tags to ascertain what needs to be sent to whom and when (see above).
However, I Think this functionality should go somewhat further actually – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behaviour can activate mailouts.
By way of instance, at Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. A Weber
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the other hand it is very Straightforward To install follow up emails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and purchases is a bit more complicated compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘targets’ or combine automation principles with tagging to make autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’ll probably need to appear at other goods, particularly Getresponse, which provides’advertising automation’ performance that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this time of smartphones and tablets, this definitely is a fantastic feature.
1 minor Gripe I have yet regarding the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The absence of this operation isn’t a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) involves sending variants of your e-newsletters to some of your mailing list, tracking the performance of each, and sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a few distinct versions of your email (using either differing content or subject headers), send them to a sample of your information, along with your e-marketing option will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to make and examine four variants of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales staff that it’s coming back during the next few months, but if you think you are going to want this operation desperately you might be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / advice, such as
the Increase of lists over the years
an overview of sign up methods
where people are opening your email (i.e., geographical location)
the background of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Appear to have the ability to acquire more of an summary of information in one spot, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present all their reporting information on one dashboard (that you can then use to drill down to specifics). A Weber
A Great feature of Aweber is that the Flexibility it gives you about how you need to deal with the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing options provide their customers with this choice.
Aweber Provides an adequate range of integrations with different solutions. You will find over 400 integrations available which allow you to connect Aweber to different types of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of them involve committed widgets; others demand adding a snippet of code into a site; others involve a sync tool such as Zapier.
It’s rare that Aweber will plug into other applications quite as easily as Mailchimp (that seems to be the default’standard’ email advertising option for a lot of programs ), but you also shouldn’t have too much trouble getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Data in Aweber is Fairly simple. You can create sections not only depending on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and easy to use.
It is a bit tricky however To work out how to reach the screen where you create the segments – you basically have to go to a’handle subscribers’ section, search for a number of readers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Unfortunately Aweber does not let You broadcast mails to multiple segments at once, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of example, say you’re a car dealer with a mailing list comprising a field called’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three sections in one go.
In an Perfect world you’d just be Able to select the applicable segments and deliver the message to all those three classes. With Aweber however – this is not possible. You’d have to send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the air; so ultimately it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not the best product of its own Kind accessible, but it’s reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing alternative.
The primary Facets of the product That would nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter may be particularly important for some potential customers, particularly those starting out in e-marketing with no truckload of specialized abilities (you probably won’t get stuck, but if you do, you can talk to a real person being on a real telephone line about your problem).
In Addition, It’s not overly Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but if you have not made your mind up on if this is actually the e-marketing alternative for you, here’s a brief breakdown of the important pros and cons of utilizing it: A Weber
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market which offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its kind out there, it’s more affordable than several comparable solutions.
It enables you to select whether to join people to your listing on a single or double click basis.
It has good export performance, with the choice to import a wide assortment of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party tools and apps.
It comes with an extremely large range of templates – over its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you may use both area contents and user activity (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber to get a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users might enjoy is that all of features are available on all programs – unlike some competing goods you do not have to be on more costly plans to unlock certain functionality.
That said, The functionality on Aweber – as we will see below – is not always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It is worth noting that the above Comparisons do not really apply to very little lists nonetheless – if you’ve got a little email database, a number of the competing goods are better value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses as outlined above, but they restrict the number of e-newsletters that it is possible to send to them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing Isn’t the Only variable you should base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you of course is to avail of its free trial. A Weber