Primary Capabilities 1Shoppingcart Autoresponder
Aweber provides you with all the Following key features:
the capacity to import / server an email database
a vast assortment of templates
some marketing automation performance
responsive email layouts
RSS / website to-email performance
phone, email and live chat service
integrations with third-party programs 1Shoppingcart Autoresponder
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat support is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat support.
Additionally, there’s no magic to Proceed through to contact service – related phone number and email details can be seen quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Advertising, then this sort of simple access to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its own Competitions, Aweber provide one of the biggest collections of e-newsletters templates accessible: you will find over 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them look slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with a bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the option of communicating your own also. 1Shoppingcart Autoresponder
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out according to a schedule that you specify. In Aweber, this is called’Blog broadcasts’, although technically you can use this attribute with any material that has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from the website – this is a large time-saver.
It’s worth noting that You can’t use the standard Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates which are specifically designed for this purpose.
On the other hand, you will find quite A few of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works ok, but I believe there is definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your mails are likely to seem more consistently and exhibit more faithfully across email clients – however only using web safe fonts may make templates seem a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be nice to find a few of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you are Given the option to add your readers to a particular set of autoresponders, and label them. Not all competing goods permit the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Have to answer a few questions about how you gathered the data you are importing. If your listing is on the larger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on user actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature which to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — along with the program of tags to ascertain what should be sent to whom and when (see above).
But I Think this operation should go somewhat further really – tools like Getresponse and Mailchimp provide much more flexibility in regards to which types of user behavior can activate mailouts.
For instance, in Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. 1Shoppingcart Autoresponder
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s just’okay’.
On the plus side It’s very Straightforward To install follow up emails based on time period – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and purchases is a little more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘targets’ or combine automation principles with tagging to make autoresponders act in very funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’re likely going to need to appear at other products, particularly Getresponse, which supplies’marketing automation’ functionality that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this day and age of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have yet regarding the reactive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The absence of the operation isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a great deal of campaigns each month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the operation of every , and sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a couple of different versions of your email (using either different content or subject headers), send them into a sample of your information, and your e-marketing solution will roll out the very best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to create and examine four variants of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales team that it is coming back during the upcoming few months, but if you think you are going to need this functionality desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, you can also look at a lot of other useful analytics / information, such as
the growth of lists over the years
an overview of sign up methods
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s action – you can see past opens and clicks etc. at a per-subscriber level
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Appear to have the ability to acquire more of an overview of information in one place, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp current most of the reporting data on a single dashboard (which you can then use to drill down to specifics). 1Shoppingcart Autoresponder
A Great feature of Aweber is the Flexibility it provides you about how you need to deal with the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this selection.
Aweber Provides an adequate range of integrations with different options. You will find over 400 integrations available which allow you to join Aweber to different kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of these involve committed widgets; others demand adding a snippet of code into a site; others demand a sync tool such as Zapier.
It is rare that Aweber will plug to other software quite as easily as Mailchimp (that appears to be the default’standard’ email advertising option for a great deal of programs ), but you should not have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty straightforward. You may produce segments not only depending on the contents of any field in your database, but also on consumer activity too – emails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and easy to use.
It is a little bit tricky however To work out how to reach the screen where you make the sections – you basically have to go to some’handle subscribers’ section, search for some subscribers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at once, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you are a car dealer with a mailing list containing a field called’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three sections in 1 go.
In an ideal world you’d only be Able to choose the relevant segments and send the message to those three classes. With Aweber however – this is not possible. You’d need to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the air; so finally it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far better way.
Overall I would say Aweber is a Strong email marketing tool.
It is not the best product of its Kind accessible, but it is reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing solution.
The main aspects of the Item That would nudge me Aweber’s direction are its ease-of-use and thorough support. The latter may be particularly critical for some potential customers, especially those starting out in e-marketing with no truckload of technical abilities (you probably won’t get stuck, but if you do, you can speak with an actual human being on an actual telephone line about your issue ).
In Addition, It’s not overly Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made your mind up on if this is the e-marketing alternative for you, here’s a simple breakdown of the key advantages and disadvantages of using it: 1Shoppingcart Autoresponder
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options out there that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for customer support, ought to be high.
It’s reasonably priced – although not the cheapest product of its type out there, it is cheaper than several similar solutions.
It lets you select whether to join people to your listing on a single or double opt-in basis.
It has good export functionality, together with the option to import a wide assortment of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good range of third party applications and programs.
It comes with a very large range of templates – over its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you may use both field contents and user action (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will have to call Aweber to get a quotation.
A 14% discount is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users may like is that all of features are available on all programs – unlike any competing goods you don’t have to be on more costly plans to unlock specific performance.
That said, The functionality available on Aweber – as we will see below – is not always as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons don’t really apply to very small lists nonetheless – if you have a small email database, a number of the competing products are greater worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses as outlined above, but they limit the number of e-newsletters that you can send to them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these plans are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing is not the Only factor you need to base your choice on. . .the more important consideration to work out is what bang you get for your buck.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is to you naturally is to avail of its free trial. 1Shoppingcart Autoresponder