Description of Getresponse 10 Best Free Email Marketing Software
Getresponse is primarily an email Advertising app Which Allows you to: 10 Best Free Email Marketing Software
Import and host a mailing list and also catch data onto it
generate newsletters that can be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it is becoming more of an’all-in-one’ marketing solution.
Besides email marketing, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does it provide all of the key stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the key qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email support and various online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer these two channels – if telephone service is a deal-breaker for you then you might want to contemplate Aweber, which still provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve never needed to use it quite frequently (a fantastic thing) but when I have I have found it to be a small mixed bag (less of a fantastic thing). Some of the live chat support I have received was excellent, and I have not had to wait too long to talk to a broker; the email support less so.
Some of the comments I’ve got from our readers will suggest that there do have to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these kinds of companies, I anticipate it boils down to that you get on the day. 10 Best Free Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot people who did not engage with an e-newsletter you shipped and put them in a section of readers which you can then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action in your emails, and time your prospective mailouts based on this information
’email ROI’: by incorporating some tracking code to your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user info – you can click one of your readers and see in which they signed from, where they are located and which emails they have opened previously.
Mailchimp and Aweber offer some comparable reporting performance (particularly around sales tracking) however Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box look a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and vision easily enough with all the controls supplied; and of course there is nothing to stop you simply designing your own HTML email template and minding the code for this.
Additionally, there are tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it is generally pretty simple to locate a good beginning point for a template and edit it until you’re happy with the design.
If you are really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (just 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely a few improvements that could be created in this region. 10 Best Free Email Marketing Software
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you personally — you can set them up so that instantly after someone signals up to a mailing list, they receive a welcome message in the business; a week after they could get a discount offer for a number of your products or services; three months after they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact tastes
completed transactions / targets
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a specific link .
This kind of performance goes way beyond what’s traditionally been available from autoresponders, and lets you create an individual travel which may be customised to the nth level.
To get a fast overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available on the pricier programs – the’Pro’ plan and up. 10 Best Free Email Marketing Software
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads in the event, rather than simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse offers something very useful in this regard that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create 1 landing page, which could simply be displayed 1,000 times per month.
Additionally, and above all, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (where the system indicates a sample of your users different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they are unquestionably a helpful feature – then it’s definitely worth considering one of the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 a month, but very frustratingly, although the add-on allows you to show an unlimited number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for one of the pricier plans (which I guess is exactly what Getresponse would like you to do) .
Getresponse was before its competitors for quite a while with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit on a’cellphone preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape mode. 10 Best Free Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is the need to export information to CSV and straight back to your email marketing tool as a way to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to add leads to it).
When I watched Getresponse recently introducing a brand new CRM feature in their plans I had been intrigued – that could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular point on a revenue pipeline depending on the page of your site that they completed a form ;
you could then send them a automated email tailored to this pipeline period a few days later;
and based on the action they took in regards to this email (clicking on a certain link etc) you could automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of the communication in the contact’s history. There’s now no method of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, if you click a contact within a deal pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your prospects are not displayed. To see this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a deal directly to a pipeline and then enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new feature and the things it could do on the automation side is remarkable. I am hopeful that this attribute becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive too by comparison to established webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan permits you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also buy webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, especially once you believe that you can connect it in with a built-in CRM tool (more on that in a minute ). 10 Best Free Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important thing to look at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability rates; but Getresponse seems pretty open about that, with this to say about it on their own website:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For our customers collectively, nevertheless, we’re proud to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to choose the organization’s word for this, but assuming it is true, it is a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of every message in your email analytics – that is something I haven’t struck on rival goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability speed, it is a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability problems using the cheaper plans, competing products don’t force you to invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you utilize one opt-in procedure, the individual registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really simple for users to sign up for a mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your record. A dual opt-in process is better for verifying the people subscribing to a list are using real email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated according to a list comprising only email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty good — but to be honest, I think there is a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controls are provided by Getresponse to change forms off or on on particular devices or individual pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I connect my Getresponse to some growth-hacking instrument named Sumo (that allows me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and onto the pages I need ). 10 Best Free Email Marketing Software
On the whole, Getresponse is really simple to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain performance a little bit tricky at times).
1 place I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it is fairly user friendly to use and can lead to accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does result in a useful instrument – it’s just that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the amount of readers it is possible to send to to 1000. It would be useful if this could be raised a little, as it would help potential users try the tool out in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional types of strategy to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing depending on prerequisites (if you’re considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than most competing platforms. 10 Best Free Email Marketing Software
Distinctions of Every Strategy
Each of the Getresponse plans cover the important basics — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of landing pages which allow split testing and unlimited views if you’re on a’Guru’ program or greater
Webinars – this functionality isn’t accessible whatsoever around the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you have a reasonably high number of email addresses onto your own database.
For example, in case you’ve got a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of emails per month to, then you’ll discover that hosting it with Getresponse costs $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses in your own database however on how many emails you send per month also. If you’re delighted to limit the amount of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The sole well-known service I could think of that comes in considerably more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less operational offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — notably Mailchimp – offer free accounts for users with a few records (but these do not supply the full assortment of features that you get on a paid plan).
As stated earlier, if you are prepared to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about attributes? 10 Best Free Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and communicate using an email .
It is also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any competing product that delivers this’all around’ proposition, and it is what continues to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements could be made into the data capture types also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
Overall though I speed Getresponse very highly – you get considerable bang for your buck with this product.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst supplying as much, or even more performance as them.
The discounts you receive when paying for one or two decades of support are extremely generous – you will be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its site and providing deliverability data for individual e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters very readily.
It comes with a helpful landing page creator – but keep in mind that you need to be on a more expensive plan to get the fully operational version of the.
You are able to test all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can not control when and in which they’re displayed on your website.
CRM functionality needs to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those supplied by competing goods.
The pricing structure is a little confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page add-on doesn’t let you perform A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. 10 Best Free Email Marketing Software