Description of Getresponse אימייל
Getresponse is primarily an email Advertising program that allows you to: אימייל
Import and host a mailing list and also capture data on it
create newsletters which could be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s getting more of an’all-in-one’ marketing solution.
Besides email advertising, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does it provide all the key stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down into the key features to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email support and various online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer you both of these stations – if telephone support is a deal-breaker for you then you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I have not had to use it very often (a fantastic thing) but once I’ve I have found it for a bit of a mixed bag (less of a good thing). A number of the live chat support I’ve received was outstanding, and I have not needed to wait too long to chat with a broker; the email support .
Some of the feedback I have from our readers will indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. As with a lot of these kinds of companies, I anticipate it often boils down to that you get daily. אימייל
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of course – open rate, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify individuals who did not participate with an e-newsletter that you shipped and set them in a section of readers that you may then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your emails, and period your future mailouts based on this information
’email ROI’: by adding some monitoring code to your post-sales page on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you could click on one of your subscribers and see in which they signed up from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided out of the box seem somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and vision easily enough using the controls provided; and naturally there’s nothing to prevent you designing your HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand categories, therefore it is generally pretty straightforward to locate a good beginning point for a template and then edit it until you are happy with the design.
If you are really unhappy with the templates offered by Getresponse, there is also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are provided – well short of the 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be created in this area. אימייל
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can put them up so that immediately after somebody signs up to your mailing list, they receive a welcome message from the company; a week later they could get a discount offer for some of your products or services; 3 weeks after they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the example above, and also action-based messages may be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact preferences
completed transactions / targets
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a certain link .
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create a user journey that can be customised to the nth degree.
For a quick overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ program and upward. אימייל
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads if, instead of simply directing people to a (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse provides something very useful in this regard that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which can only be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine indicates a sample of your users different versions of your landing page, computes conversion rates, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are certainly a helpful attribute – then it’s definitely worth looking at among the costlier Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an additional $15 per month, however quite frustratingly, even though the add-on permits you to show an infinite number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the more expensive plans (which I suppose is what Getresponse want you to do!) .
Getresponse was ahead of its competitors for quite some time using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit on a’cellphone preview’ button to get an instant snapshot of your email resembles on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the screen is used in either portrait or landscape mode. אימייל
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is the necessity to export data to CSV and back to your email marketing instrument in order to do mailouts (or the need to export info from the email marketing tool into your CRM to add prospects to it).
When I watched Getresponse lately introducing a new CRM attribute in their plans I had been intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it to carry out quite basic tasks: you can create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your website they completed a form on;
you can then send them a automated email tailored to that pipeline period a couple of days later;
and dependent on the actions they took in regards to that email (clicking on a certain link ) you can automatically move them on another phase of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and that I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a list of the communication in the contact’s history. There’s now no method of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And oddly, if you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects aren’t displayed. To observe this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent also: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a deal directly to a pipeline and then enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the things it can do on the automation side is impressive. I am optimistic that this attribute becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the idea of having your email database and your webinar tool under the same roof is very attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. For instance, one of the leading webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can even purchase webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key competitors, particularly once you consider that you can connect it in using a built in CRM tool (more on that in a minute ). אימייל
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously an important thing to check at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their website:
At GetResponse we are often asked about the quality of the deliverability rate. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers collectively, however, we are pleased to say our overall deliverability rate currently stands at 99%.
Obviously you are going to have to take the organization’s term for this, but assuming it’s accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of each message in your email analytics – that is something I have not struck on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing relating to deliverability however: to ensure a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I have not struck any deliverability difficulties using the less costly plans, competing goods don’t force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in process, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it very easy for users to subscribe to your mailing list; it also generally increases conversion rate and therefore the number of readers on your record. A double opt-in procedure is better for verifying that the people subscribing to your record are using actual email addresses and leads to cleaner data and more precise stats (because receptive rates etc. ) are calculated according to a list containing just email addresses).
The good news is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds pretty fine — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on specific devices or pages of your website. At the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I link my Getresponse to some growth-hacking tool called Sumo (that allows me to switch pop-ups off for cellular users, as well as display forms exactly as I’d love to and onto the webpages I want). אימייל
On the whole, Getresponse is really simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain performance a bit tricky at times).
One area I think that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and move them around an e-newsletter, in practice it’s fairly clunky to use and may cause accidental deletion of material, or positioning of it at the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will result in a helpful instrument – it is only that the execution of it could be somewhat better.
Additionally, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it limits the amount of readers it is possible to send to 1000. It would be good if this could be raised a bit, as it might help prospective users try the tool out in more’real-world’ situations.
There are three chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional kinds of plan to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this starts at $1199, with exact pricing based on prerequisites (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than most competing platforms. אימייל
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
Landing pages – you can only avail of all landing pages that allow split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – that functionality isn’t accessible at all around the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially if you have a reasonably high number of email addresses on your database.
For instance, in case you have a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of emails each month to, then you’ll discover that hosting it with Getresponse prices $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your database but on how many emails you send per month too. If you are happy to limit the number of mails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing providers — notably Mailchimp – offer free account for users with a small number of records (but these don’t supply the full range of features that you get on a paid program ).
As stated before, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? אימייל
Getresponse represents among the more cost-effective tactics to host and communicate with an email database.
It’s also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that delivers this’all round’ proposition, and it is what continues to persuade us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements can be made to the data capture types too, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
Overall though I speed Getresponse very tremendously – you receive substantial bang for your dollar with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some cases, substantially so) whilst offering as much, if not more performance as them.
The reductions you receive when paying upfront for a couple of decades of support are extremely generous – you will be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its site and providing deliverability statistics for individual e-newsletters that you send.
It provides a very flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters really readily.
It comes with a helpful landing page creator – but keep in mind that you need to be on a more expensive plan to get the fully functional version of this.
You can try out all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied are not responsive and you can not control when and in which they are displayed on your website.
CRM performance needs to be improved considerably before it could be considered a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those provided by competing goods.
The pricing structure is a little confusing, with users having to cover something of a superior to get the landing page creator tool.
The free trial restricts the amount of readers you can send messages into 1000.
The landing page addition does not let you execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. אימייל